Domestic violence in mature women in the United Kingdom A review of the literature The WritePass Journal

Domestic violence in mature women in the United Kingdom A review of the literature Abstract Domestic violence in mature women in the United Kingdom A review of the literature , 1.2 million women suffered from DV (Home Office, 2013). However, fewer than 1 in 4 individuals who suffer from DV will report this (Home Office, 2013) and therefore the estimation of DV in the UK is likely to be grossly underestimated. Thirty-one percent of the funding to DV charities from local authorities was cut between 2010/11 to 2011/12, a reduction from  £7.8 million to  £5.4 million (data obtained using Freedom of Information Act requests by the False Economy project, and analysed by the research team). The National Violence against Women Survey (NVAWS) states that about 1.5 million women are raped or physically assaulted by an intimate partner yearly (Tjaden Thoennes, 2000). The Bureau of Justice Statistics Crime Data Brief, which measured only physical assaults, concluded that there were 691,710 nonfatal violent victimizations committed by current or former spouses, boyfriends, or girlfriends against victims during 2001(Rennison, and Planty, 2003). Of these cases, 85% were against women (Rennison and Planty, 2003). The NVAWS also found that 22.1% of women surveyed, compared to 7.4 percent of men, and reported being physically assaulted by a current or former partner in their lifetime (Rennison and Planty, 2003). In the United Kingdom, national policy has started to identify DV as a concern for mature women. Subsequently, the Government has put policies in place so that healthcare and social professionals are able to identify cases of DV. For example, funding of nearly  £40 million has been allocated to specialist support services and help-lines until 2015 and the piloting of a domestic violence disclosure scheme that gives individuals the right to ask about any violent criminal offences carried out by a new partner (Home Office, 2013).   An estimated 27,900 women have had to be turned away by the first refuge service that they approached in the last year because there was no space, according to new figures from Women’s Aid (2012). These figures demonstrate that services are under some strain to deal with the large amount of DV cases in the UK. Prolonged episodes of DV can result in the development of mental health problems such as depression, panic attacks and mental breakdown (Roberts et al., 1998; Astbury et al., 2000). . Women often find it difficult and challenging to communicate about the psychological abuse they suffer during DV and often prefer to suffer in silence than complain about it (Home Office, 2013). This may have resulted in creating a barrier to finding data on mature victims of domestic violence. Abused women are three and a half times more likely to be suicidal than non-abused women (Golding, 1999). Furthermore, the World Health Organization (WHO, 2005) indicates that domestic violence puts women at risk from a range of negative health outcomes such as physical injury, mental health problems, sexually transmitted diseases, including HIV and AIDS, unwanted pregnancies, depression, Post-Traumatic Stress Disorder, emotional distress, fatigue, sleeping and eating disorders and general fear. There are a wide range of social factors thought to contribute the high occurrence of DV against women in the UK. These factors include some religious and political practices that undermine women (Walker, 1999). Factors such as financial hardship. a lack of resources, educational shortcomings, extreme alcohol consumption, high levels of jealousy, belonging to a large family and substance abuse have also all been linked with the rising risk of domestic violence (Martin et al., 1999). Furthermore, in comparison to their younger female counterparts, mature women may have a limited understanding of the term abuse as a result of their older generation (Zink et al., 2003). For example, DV may have not been considered as a criminal offence when they were growing up and feminist movements were generally unheard of. Despite figures showing that DV against mature women is rising considerably the UK, the government is considering serious funding cuts for crime prevention programs as well as staff cutting plans including over 50, 000 job cuts in the ‘National Health Service’ (NHS) over the next 10 year period (Scripps, 2013). In light of these cuts, this research aims to study the relationship between DV and the prevention programs that have been designed to tackle this crime. In particular, a counsellors’ perspective will be adopted and the challenged that counsellors face in the light of budget constraints will also be explored. Using an extensive review of the literature, the following sections provide a brief overview of the various aspects pertaining to DV and its psychological influence. The review will conclude with a discussion of government interventions and policy recommendations. This review will evaluate and critique the available literature pertaining to DV including an assessment of the historical evolution of DV as a general concern for mature women, theoretical explanations of DV and consideration of the significance of gender. This underpinning process will be used as a basis for examining the impact of DV against mature women (39 years old and above). It will also look at the value and effectiveness of current resources, initiatives, and support networks used to tackle DV and assist victims. This review will illustrate that DV in mature women is a complex and multifaceted subject. Definition of Terms For the purpose of this review, the following terms shall be defined as follows: Domestic violence: The term domestic violence is defined as a physical type of abuse carried out by an individual directly towards their significant other previously or currently, through the use of violence. The intent of the abuse is to somewhat establish and maintain a sense of dominion and control over another person, and is depicted in a context of uneven authority or entitlement. This therefore increases the likelihood of inflicting harm to both the physical and emotional welfare of that individual. Well-being: According to Ryan and Deci (2001), the term ‘well-being’ refers to the full spectrum of people’s emotional experiences and to their quality of life. Mature women: Mature women would be defined as those persons aged 39 years and above. Health: This is a state of physical and mental well-being, and thus not necessarily means the absence of symptoms, illness and morbidity (WHO, 2004b). Quality of life: This is an ‘individuals’ understanding of his or her status in life, in relation to the culture and value system of society, viewed against their personal goals, standard, and expectations in life (The WHOQOL Group, 1995). Qualitative Study: Qualitative studies are exploratory and are particularly well suited to social research. Cresswell (1998) defines a qualitative study as an inquiry process of understanding a social or human problem, based on building a complex, holistic picture, formed with words, reporting detailed views of informants conducted in a natural setting.† Typical data gathering tools employed in a qualitative research design include observation, interviews, video documentaries, and focus groups. Quantitative Study:   Quantitative studies measure information in numbers using a set of pre-defined variables as the focus of the study. Using the definition given by Cresswell (1998), it â€Å"is an inquiry into a social or human problem, based on testing a theory composed of variables, measured with numbers, and analyzed with statistical procedures, in order to determine whether the predictive generalizations of the theory holds true. Data collection methods typically include questionnaires, standardized tests and codified forms. Scope and Objectives The main objective of this research was to increase awareness of DV against mature women and to improve the standard and efficacy of the care that is provided to the victims. The researcher’s experience in looking after this group of victims has been challenging and may have been much improved if their experiences and needs were better understood. This piece of research aimed to: Carry out a literature review of DV in mature women. Identify how the government and society in general support victims of domestic violence in recovery. Identify the counsellor’s role while caring for victims of DV. To provide an opportunity for mature women to speak of their experiences in order to highlight their experiences and to develop resources to support and inform mature women (Mears, 2002). To explore the prevalence of physical and verbal abuse among the study population (Mouton at el, 2004). This research will use a positivist approach, focusing on the dilemma a mature victim of DV often faces and the importance of the therapeutic relationship they hold with their counsellor. This approach focuses on gaining â€Å"positive† evidence from observable experience, rather than depending on intuition or assumptions on behalf of researchers. In particular, this approach believes that there are general patterns of cause-and-effect and that these can be used to predict natural phenomena such as DV. Research Methodology This dissertation will use review the literature and contain analysis of secondary data and the summarising of the literature’s findings on the topic of DV in mature women. Procedure This piece of research used a literature review to gather data on the topic of DV amongst mature women in the UK and beyond. The following key terms and words were used in various academic search engines including Web of Knowledge (http://wok.mimas.ac.uk/), Science Direct (www.sciencedirect.com) and PubMed (ncbi.nlm.nih.gov/pubmed): Domestic violence AND mature women. Domestic abuse AND mature women. Domestic violence AND women. Due to a limit in the number of articles generated using these search terms, no exclusionary criteria were applied. Literature review This is a secondary review research project involving an extensive literature review on the topic of DV and its impact and effects on mature women. The material for this review was obtained from peer reviewed psychological and counselling journals, which were accessed through online journal databases such as PUBMED and CINAHL. Governmental reports such as those published by the Department of Health (2000), BACP (2000), World Health Organisation (WHO, 2004) and technical reports from scientific research groups and working papers from social welfare committees were also used within the research. This review adopted the â€Å"best evidence synthesis† method proposed by Franche et al. (2005). This method involves summarizing the literature and drawing up conclusions, based on the balance of evidence. Epidemiology and Economic Impact Domestic violence among mature women is a pressing national problem. As a recent report from the World Health Organisation (WHO, 2004) indicates, domestic violence   against mature women has increased   five-fold resulting in increased   depression, physical ill health, psychological effects and other mental health disorders (Scripps, 2013). In addition to the huge impact DV has on women, there is also a large economic cost. The Centre for Mental Health (2010) has reported an annual loss to the tune of  £30.3 billion due to mental health problems suffered by abused women, with over two thirds of this amount accounting for lost productivity within the workplace. Mental ill health which   may be the result of DV   has been identified as   the primary reason for ‘incapacity benefit payment’ and over   43% of the 2.6 million individuals presently on long-term ‘health-related benefits’ present with psychosocial behavioural disorder as their primary condition (Department of Work and Pensions, 2010). DV can also have a direct negative impact on witnesses. Hewitt (2002) claims that almost 90% of DV occurrences are witnessed either directly or indirectly by children. Furthermore, the British government have stated that women can be distressed by witnessing DV carried out against other women (He witt, 2002). The literature also reveals differences in the prevalence of DV between younger and older women. For example, mature women are two to three times more likely to report minor physical attacks such as been pushed grabbed roughly and shoving than men (Tjaden Thoennes, 1998). It has also been found that women are 7 to 14 times more likely than men to report serious physical attacks of DV that include having been strangled, threatened with weapons or use of weapons (Tjaden Thoennes, 1998). Barriers to Accessing Care The literature search highlighted a number of key differences between the experiences of younger and mature women when it comes to DV. For example, unlike younger women, older women may be even less aware of the services available to those experiencing DV. For example, Scott et al. (2004) reported that there is a widespread myth among service providers and women themselves that Women’s Aid and other DV services prioritise younger women and younger women with children. Friedman et al. (1992) have postulated that abused mature women volunteer to share their uncertainties and concern to their health practitioners the majority of the time. Those women that do not share their concerns   may not do so because of pride or shame. The other reason that mature women do not disclose DV is a fear of being judged by society and this has been challenged during the research as well as shortage of theoretical clarity concerning this matter since the majority of affected women were embarrassed to put across what they are facing and this has made data collection challenging. Zink et al. (2003) investigated the reasons for staying in an abusive relationship in women aged over 55 years. It was found that reasons could be divided into three categories: cohort effects, which included reasons such as lacking education or job skills, period effects such as rejection from help services or difficulty accessing services, and aging effects, which related to the physical limitations that their age can cause. These results suggest that although mature women experience similar barriers to leaving abusive relationships such as a lack of faith in their ability to find employment and support themselves, there are also barriers unique to mature women such as worries regarding their physical strength. Therefore, health workers and counsellors must be privy to these differences in order to improve the level of care and support that mature victims of DV receive. Theoretical Concepts There are a number of different theories that make be used to explain how DV comes about and what motivates its perpetrators.. For example, the social exchange theory (Emerson, 1976) offers a foundation for law enforcement and the prosecution of offenders. Furthermore, this assists in helping to explain how children who observe abuse mostly grow up to be abusers themselves. In contrast, a feminist approach may provide support for interventions targeted at supporting perpetrators to improve their behaviour   and helping to empower victims. However, looking at these theories they do not appear to provide an inclusive foundation and a comprehensive approach for dealing with the various underlying outcomes or scope of DV. The more integrated ecological framework theory (see for example, Heise, 1998) is the one that appears to provide the required basis for an inclusive approach. The ecological framework theory has been used to conceptualise DV as a multi-faceted and complex phenomenon that has its foundations in a multitude of different factors including those of a situational and socio-cultural foundation (Heise, 1998). Unlike other theories, this theory is not reductionist and acknowledges that DV can be the result of many different factors. Discussion This researcher sought to increase knowledge and understanding regarding DV against older women by allowing older women themselves to speak out about how they define domestic violence; their views about causes, reporting, interventions, and consequences for perpetrators; factors that deter or prevent help-seeking from the justice system and community agencies; and elements of outreach and intervention strategies they see as acceptable and/or desirable. Results and Conclusions: Two important constructs that emerged were Domestic Abuse (DA), which encompasses emotional, physical, and sexual abuse, and Barriers to Help-Seeking (BHS), which appears to be closely related to the experience of victimization. In addition, eleven sub-concepts emerged from the data. Seven of these, Isolation, Jealousy, Intimidation, Protecting Family, Self-Blame, Powerlessness, and Spirituality, appeared to be related to both the experience of DA and BHS. An additional four factors defined as Secrecy, Hopeless ness, Concern for Abuser, and Justice were identified. This review has highlighted that violence amongst mature women has reached endemic proportions in most parts of the world. It also finds that no ethnic, racial, or socio-economic group is resistant from DV. Nonetheless, the review emphasized considerable heterogeneity in methodologies, sampling periods, sample sizes and the population studied. In some studies, ethnicity, age, and socio-economic status were not reliably recorded, resulting in difficulties in comparisons and evaluations. However, it must be emphasised that the WHO multi-country study   was a significant effort to amass globally similar statistics by the use of identical study approaches. There were a number of key methodological issues identified in the studies included in this literature review. A key weakness of surveys is that they   may not measure the real figures of abused women, especially as some abused women will be unwilling to reveal and report DV against them.   In view of problems associated with self-reports, it is likely that results are biased by both over-reporting and under-reporting (Koss, 1993). According to Krauss (2006) DV differs from nation to nation, and occasionally within the same culture. Therefore, there are cultural factors to take into account when comparing research. For example, in Asian cultures women are brought up with the belief that family needs are superior to individual members’ needs (Rydstrom, 2003). Though women from poor countries are possibly most pre-disposed to believe that men have a right to beat their wives, it has been found that women in developing and developed countries can also be inclined to beliefs which vindicate violence against them (Fagan and Browne 1994). Furthermore, there are cultural differences in the societal view of DV. For example, the review has shown that not every woman who suffers abuse identifies themselves as ‘battered’ women (Mahoney 1991). For example, Islamic nations do not view domestic violence a major issue, despite its increasing incidence and serious consequences. Extracts from religious tract s have been improperly used to validate violence against women, although abuse may also be the result because of culture as well as religion (Douki et al. 2003). Nonetheless, power issues and gender (Caetano et al. 2000), rather than race and ethnicity (Anderson 1997), are likely to be more significant in building and preserving male supremacy and the inequality of power between wives and husbands (Harris et al. 2005). Furthermore, various ethnic groupings are frequently distorted into one single class, for example Asians (Mobell et al. 1997). Due to this, statistics collected on violence amongst minority populations are regularly inadequate, thereby preventing meaningful generalizations. Waltermaurer (2005) argues that the choice of measuring and the practice used to establish the occurrence of domestic violence have important bearings on the occurrence rates being reported. The majority of television and film images, as well as the images in magazines, often display images of abused younger women who have children and this may give a false impression that domestic violence is not something that may occur later on in life. This literature review has found that in comparison to younger women, older women throughout their lives have been less aware of all services and treatments readily available for those going through DV. The previous Government legislated in the Crime and Security Act 2010 for the introduction of Domestic Violence Protection Notices (DVPN) and Domestic Violence Protection Orders (DVPOs). On the 30th of June 2012 the domestic violence protection notices and orders (DVPO) were introduced in West Mercia, Wiltshire and Greater Manchester through three p olice forces. The operations will continue for another year while the Home Office works hand in hand to assess the pilot and decide whether or not a permanent change in the law system is required.. The scheme gives victims who might or may have fled their homes the kind of support they may need. There was a gap in protection in DV before the scheme was founded in 2012. Previously, police were unable to charge perpetrators because of lack of evidence and also because the process of granting injunctions to the perpetrators took time. The (DVPO) scheme closes the gap between then and now and gives the police and the magistrate the power to protect a victim after the attack as soon as they possibly can and try to stop the perpetrator form getting in contact with the victim or returning home for up 28 days. Disclosure of being abused itself is insufficient to reduce the risk of adverse mental health outcomes for mature women who have been victims of DV unless the listener’s respon se to the disclosure was repeatedly supportive (Coker et al. 2002). Mature women report key characteristics of helpful encounters with health-care providers as non-judgemental, sympathetic and caring response (Gerbert et al. 1999). Public and private organizations have kept on enhancing their contributions in fighting DV. In the United Kingdom, The Domestic Violence, Crime and Victims Act (2004)  furnishes superior power to police and the courts in dealing with cases of DV and in providing security to victims. Furthermore the British government has recently issued a national domestic violence action plan which sets fourth ambitious goals: Reduction in the occurrence of domestic violence Increase in the rate that domestic violence is reported increase the rate of domestic violence offences that are brought to justice Ensure victims of domestic violence are satisfactorily protected and supported nationwide Reduce the number of domestic violence related homicides. The review has shown that despite all Government initiatives towards domestic violence, healthcare agencies are still under-represented (Hague et al., 1996). It was not until the year 2000 that the Department of Health (DoH) started to take steps to implement   front-line interventions from health professionals by publishing two documents known as Domestic Violence: A Resource Manual for Health Care Professionals’ and ‘Principles of Conduct for Health Professionals’ (Department of Health, 2000a, 2000b). The aim of these documents was to integrate best practices recommended by the various governing bodies of differing health professionals. This documentation aims to provide guidance for healthcare professionals in their practice and daily interactions with women experiencing DV. After the publication of these documents, DV was seen for the first time as a health care issue as opposed to a mainly social care problem. The police and the criminal justice system cannot address the issue of domestic violence alone. The cost of protection for those women who experience domestic violence is of such a scale that it should be considered a major public health issue (Department of Health, 2000a: 2).   Validity and Reliability As most of the literature referred to in this research was phenomenological, there are some key methodological limitations. For example, phenenological research is often open to interpretation. In particular, the same words may have different meanings for different people (Beck, 1994). This may be of particular importance for the topic of DV as some women who are included as participants may report that they are abused but may not attach the same negative connotations that the researchers do. The most reliable estimates of the extent of domestic violence in England and Wales come from the Crime Survey of England and Wales (CSEW; formerly known as the British Crime Survey). The CSEW asks people about their experience as victims. Being a household survey, it picks up more crime than the official police figures, as not all crimes are reported to the police, let alone recorded by them. Two sets of figures are available from the CSEW: the first, collected from the survey’s inceptio n in 1981, come from the results of face-to-face interviews; the second, available from 2004/05, come from confidential self-completion modules, which respondents complete in private by responding to questions on a computer. The unwillingness of respondents to reveal experience of domestic violence to an interviewer means that the first measure significantly underestimates the extent of domestic violence. Conclusion The high occurrence of  Ã‚   DV experienced by mature women suggests that doctors and other healthcare professionals working in all areas of medicine must identify and explore the potential significance of DV when considering reasons why mature women present with ill health. The issue of DV against mature women should be integrated into medical training, therapist training and also into governmental policy. Heterogeneity within the methodology of the different studies discussed in this review has highlighted the significance of developing stronger definitions to improve coherence across findings during a literature search.   Future research work must try to recognize cultural differences when working with families and women of ethnic minorities. Contrary to   previous assumptions that mature women may consider DV as acceptable, results of a study found that mature women were able to identify abuse and actions seen as abusive, which demonstrates suggesting that care workers may be misinterpreting victims’ feelings. The study also demonstrates how the attitude of mature women has been altered over time, from something acceptable to something that must be dealt with. Society must stop viewing domestic violence against mature women as a problem which only affects women, as the issue is overall a public health issue. All forms of violence against mature women are abhorrent and support for those who have been abused in any form should be readily available. We need a clear and decisive answer for calls for help from the health sector, in collaboration with women’s organizations and other related public powers. As observed by Hamberger et al. (1992), future research is essential in order to help determine the reason behind some re-occurring factors that are prevalent in contributing toward cases of DV against mature women. A collective societal intervention is necessary to address the social determinants of DV. Counsellors, as frontline care providers, have an essential role to play in controlling the negative impacts of DV amongst mature women. Counsellors can be proactive in their approach and target vulnerable individuals and groups based on initial assessment or treatment programs. Counsellors and healthcare providers should effectively liaise with various governmental and non governmental agencies that participate in delivering individual treatment plans for mature victims of DV.  Ã‚   By improving the coordination between these participating agencies and the women that need intervention, healthcare providers can promote greater access to and utilization of these services. Future Work The researcher discovered that there is not much data available on the topic of DV in mature women from previous researchers. In future the researcher will conduct research herself when qualified enough to conduct research using questionnaires and interviews to collect qualitative data. REFERENCES Anderson, K. L. (1997). Gender, status, and domestic violence: an integration of feminist and family violence approaches. 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Ommunicating sexuality - Essay Example Until 1985, the definition of heterosexuality inferred that to be a heterosexual was natural. The Shorter Oxford English Dictionary of 1970 defined heterosexual as â€Å"pertaining to or characterized by the normal relations of the sexes† (Sullivan 2003, p. 119). In its 1985 publication, The Shorter Oxford English Dictionary defined the term heterosexual as involving and relating to â€Å"or characterized by a sexual propensity for the opposite sex† (Sullivan, p. 119). All indications are that the roots of prejudice against bisexuals and homosexuals are tied to the presumption that heterosexuality by definition is normal. By implication, the definition of heterosexuality means that any sexual identity that is not heterosexual in nature is decidedly abnormal. Despite this modification of the definition of heterosexuality, Western society for the most part continues to adhere to the belief that heterosexuality is the â€Å"norm† with the result that â€Å"homosexual relations are stigmatized† (Caplan 1987, p. 2). Caplan explains: Nonconformity to the norms of heterosexuality threatens the dominant ideology’s view of sex as ‘innate’ and ‘natural’ (Caplan 1987, p. 2). Therefore both historically and culturally, we live in and are exposed to a heterosexually driven world which forms the basis of the popular understanding of human sexuality. ... ern society for the most part continues to adhere to the belief that heterosexuality is the â€Å"norm† with the result that â€Å"homosexual relations are stigmatized† (Caplan 1987, p. 2). Caplan explains: Nonconformity to the norms of heterosexuality threatens the dominant ideology’s view of sex as ‘innate’ and ‘natural’ (Caplan 1987, p. 2). Therefore both historically and culturally, we live in and are exposed to a heterosexually driven world which forms the basis of the popular understanding of human sexuality. Essentially, that understanding for the most part is that heterosexuality is the ideal sexual identity. The construction of this normative heterosexual world was tested by Kitzinger (2006, p. 169) who analysed a series of conversations harvested by conversation analysts over approximately twenty years. The result was that co-conversationalists took for granted that the world was predominantly heterosexual. Regardless of their own sexual preferences or sexual identity, the co-conversationalists reflected and reproduced â€Å"a profoundly heterosexual social order† (Kitzinger 2006, p. 169). It would therefore appear that even homosexuals and bisexuals have resolved that heterosexuality is the norm. As a dominant norm, heterosexuality is â€Å"ageless† (Katz 2007, p. 8). In other words, historically, heterosexuality marked the underpinnings of sexual identity. Essentially, the male dominated institutions previously functioned to align heterosexuality with masculinity. This heterosexual masculinity is hegemonic and functioned to perpetuate an ideology which not only defines, but also sets standards for the sexuality of both young women and men (Holland, Ramazanoglu, Sharpe and Thompson 1998, p. 13). This historical and cultural background accounts for the

Criticize of Marketing Myopia article Essay Example | Topics and Well Written Essays - 1000 words

Criticize of Marketing Myopia article - Essay Example He argued that there is no such thing as a growth industry, what is there is growth opportunities that one should take advantage of to enhance their welfare. Levitt also gives people a better understanding of misconceptions like the belief that growth is guaranteed by an expanding population. Instead, the commodities released should target a certain gender or age. He also shows that mass production does not always yield as expected due to imbalances in the scale of production. Mass production results to low cost per unit as the output increases. In production, one should focus on the quality of produce rather than the marketing. Good quality output markets itself as compared to poor quality ones that have to be pushed into the market. Since most enterprises needs lie on maximizing profits than it is more appropriate to focus on the company’s needs rather than customers’ needs. A brilliant marketer creates products that suit the consumer and are affordable. Good quality products in the market gain popularity faster when compared to poor quality ones by competitors. This gives the market true illusion of what your products are like. Theodore Levitt gives companies a clue on how to maintain efficiency with its rising popularity. An increase in output quantity tends to reduce unit cost, and if not monitored it pulls down the business. Through maintaining efficiency, companies are likely to enjoy larger profits and experience growth. He discards the belief that no competitive substitutes of outstanding products exists in the market. This is an entirely irrational belief. Every product in the market have their substitutes, it is only that you have not done the research on more products in the market. He mentions that, we should not focus on short-term benefits. The long run benefits, which most of the firms are not ready to wait. With changing times, people tend to change on preferences and tastes and therefore this prepares the business firms for these changes in the future. The short focus is what the author refers to as myopia. He gives examples of the railroad and oil industries that can be taken over by other close competitors. He adds that there is no guarantee on product obsolesce and gives an example of petroleum products which were used since time immemorial up to date but has never been exhausted. Technology improvement cause this and the discovery where other sources of energy have been resolved to hence the decline on use of petroleum products. The most salient thing on Levitt’s article is on maintaining the business in the market for the longest time and enjoying maximum profits. Business firms should set long-term goals to help them serve their customer needs in a more appropriate and reliable manner. This helps the products get established and therefore with time It dominates the markets. However, what Levitt has missed out is that he only talks of myopia back then not putting into consideration the present t imes whereby myopia has taken a different turn. There exists new forms of myopia especially where entrepreneurs’ get single minded instead of venturing into different fields in the market. Maybe accommodating other stakeholders in the market would help enhance venturing into the diverse existing opportunities. Another problem comes in when the firm misinterprets the true definition of a customer and satisfying their needs. With the changing times consumer

Techniques Used By Mahatma Gandhi During Struggles History Essay

Techniques Used By Mahatma Gandhi During Struggles History Essay At the time when Gandhi landed in India from his long sojourn in South Africa, the Indian national movement he was already so involved with from overseas had been becalmed by the long years of split after the acrimonious Nagpur Congress of 1906. He also arrived at the moment when most of the prominent leaders who had sustained it in the first decades of the century were either dead or on the verge of death. The Congress still had not managed to find solutions to the most common objections thrown at it by the British administrators that it was highly elitist and composed of a small faction of babus. Viceroy Curzons comment that The party contains a number of intelligent, liberal-minded and public-spirited men . . . but as to their relationship with the people of India, the constituency which the Congress Party represents cannot be described as otherwise than a microscopic minority of the total population.  [1]  The creation of Home Rule Leagues by Tilak and Annie Besant may have presaged more populist methods than those used previously by the localised and conservative Congress, but the sentiments raised remained Western ideals. Annie Besants tract of 1917 said that India demands Home Rule for two reasons, one essential and vital, the other less important but weighty: first, because Freedom is the birthright of every Nation: secondly, because her most important interests are now made subservient to the interests of the British Empire without her consent, and her resources are not utilised for her greatest needs.  [2]  Highly relevant no doubt to the liberal elite who made the strongest supporters of Congress but not relevant to the ryots and the peasants whose life is not one of political aspiration but of mute penury and toil. Indeed, Gandhi made this point within a year of returning from Africa: the system of education at present in vogue is wholly unsuited to India it is a bad copy of the Western model. It has dried up all originality, the vernaculars and has deprived the masses of the benefit of higher knowledge which would otherwise have percolated to them through the intercourse of the educated classes with them. The system has resulted in creating a gulf between educated India and the masses.  [3]   One of the first tasks which Gandhi therefore set himself on rejoining his political career was to make moves to create a real national unity and to fuse together previously local or sectional interests into a genuine national movement. Indeed, he recalled of first political organ with which he chose to involve himself Gujarat Sabha that for me the value of it lies in the education that the masses will receive and the unity that the educated men and women will have of coming in close touch with the people.  [4]  Gandhi spoke to the peasants of Champaran in 1917 not of political demands, not of home rule nor for reformed legislatures and voting rights, but of the troubles which the rural folk poured out to him how they were forced to grow indigo on their best lands, of the weight of the money payments in place of the indigo obligation, how the planters servants bullied them, and how the planters enforced illegal demands on them.  [5]   Throughout all of this time that Gandhi was involved in Congress, the movement was largely characterized by its new responsiveness to the needs for links with these dominant peasant communities. This began with Gandhi though his travels across the country meant that he himself never acquired exclusive links with any particular groups in the countryside. His chief collaborators came from across the country, and themselves became involved in rural issues: Vallabhbhai Patel was a Patidar lawyer from Gujarat; Rajendra Prasad, a small landowner lawyer from Bihar; Rajagopalachari the small town lawyer from Tamil Nadu; Abdul Ghaffar Khan, a small landowner from the Frontier. Peasant communities were also encouraged to make connections with Gandhi and his collaborators: he went to Champaran and Kheda in 1917-8 after direct requests from local leaders. For the first time, as well, there were genuine moves to create a political community involving Hindus and Muslims, with Gandhis involvement with the Khilafat movement in 1920-1. As he said, I hope by my alliance with the Mahomedans to achieve a threefold end to obtain justice in the face of odds with the method of Satyagraha and to show its efficacy over all other methods, to secure Mahomedan friendship for the Hindus and thereby internal peace, also, and last but not least to transform ill-will into affection for the British and their constitution which in spite of its imperfections has weathered many a storm.  [6]   The more inclusive religious politics may have faltered later on, but Gandhi still felt confident of telling the Round Table Conference in November 1931 that All the other parties at this meeting represent sectional interests. Congress alone claims to represent the whole of India, all interests. It is no communal organisation; it is a determined enemy of communalism in any shape or form. Congress knows no distinction of race, colour or creed; its platform is Universal.  [7]  The Nehru Committee recommendations in 1928 also made so bold as to say . . On the assumption that India is to have the status of a member of the British Commonwealth of Nations there is scarcely any difference of opinion between one section or another of political India. It may be safely premised that the greatest common factor of agreement among the well-recognised political parties in India is that the status and position of India should in no case be lower than that of the self-governing dominions.  [8 ]  A more inclusive set of concerns for national politics did pose problems for the Government of India, who wished to cast the national movement as being as unrepresentative as it had previously been and it did indeed do so on several occasions, such as the Government of Indias resolution on the Non-cooperation movement in 1920: The confidence of Government in the good sense of India has already been in great measure justified by the unanimity of her best minds in their condemnation of the folly of non-cooperation. For a most weighty body of educated opinion has rejected this new doctrine as one that is fraught with the most mischievous potentialities for India.  [9]  However, as direct action proved a larger and more diverse constituency for national politics, this line of argument was quietly dropped. Gandhi also provided the national movement with innovative and attractive forms of protest which gained much more attention than the pre-war pamphlets and meetings. Where in the partition of Bengal, the boycott had been used, it had quickly descended into sporadic violence due to lack of leadership and tacit support for himsa methods. Gandhis addition of symbol and religiosity provided an extra nobility and purity to what otherwise could have descended into jacquerie. Even the British Report of the Committee appointed to investigate the Disturbances in the Punjab, in April 1919 drew attention to the sacred vow which Gandhi ordered all his followers to take: we solemnly affirm that in the event of these Bills becoming law, and until they are withdrawn, we shall refuse civilly to obey these laws and such other laws as a committee to be hereafter appointed may think fit, and we further affirm that in this struggle we will faithfully follow truth and refrain from violence to life, perso n or property.  [10]  Gandhi also brought considerable skill as a publicist and columnist for his ideas but most importantly of all he chose techniques of protest in which the disenfranchised could also play a prominent role. The campaigns of noncooperation did not bring the raj to a grinding halt British administration carried on in its usual cumbersome fashion. However, where the means of protest were as simple as changing spending habits, it was perfectly possible for people to choose the action appropriate to them, from attending a meeting to closing a shop, staying away from classes, or persuading local to stop selling foreign cloth and liquor. The handspun cloth which Gandhi hailed as the symbol of a swaraj soon became the virtual uniform of Congressmen who in an earlier generation had prided themselves on their semi-Western sartorial elegance. Even some of the more religious actions could have serious consequences for the British not least the temperance movement which hit British excise revenue hard. For those looking to be yet more active, Gandhi managed to make jail an attractive form of political protest even for such notable and law-abiding Indians as Motilal Nehru, who now went to jail as an honour, though before 1921, they would have considered it a shameful disgrace.  [11]  Between 1921 and mid-1922, four areas each produced well over 1,000 convictions, arising out of the movement.  [12]  Yet even despite this popularisation of the political process, in the early 1930s, Congress and British sources seemed to agree that the Congress standing army is at most one lac (100,000); and although in 1936 lakhs was in the plural, it was still not claim millions, or crores (10,000,000).  [13]   What allowed such a disparate group of people to nevertheless campaign together was to some extent the fact that Gandhi chose tactics which convinced all of a common enemy in the shape of the British rulers. By picking off targets on particular issues such as tax reassessments and lack of consultation rights, Gandhis supporters could join together in spite of their apparently insurmountable differences for example, Gandhi was able to win the support of both mill owners and weavers of Ahmedabad. His tactics for action also were designed to place maximum pressure on the legitimacy for British rule which the Liberals had questioned for decades at home in any case. Mahatma Gandhis statement on satyagraha in November 1919 stated that On the political field, the struggle on behalf of the people mostly consists in opposing error in the shape of unjust laws. The law-breaker breaks the law surreptitiously and tries to avoid the penalty; not so the civil resister. He ever obeys the laws of t he State to which he belongs, not out of fear of the sanctions, but because he considers them to be good for the welfare of society. But there come occasions, generally rare, when be considers certain laws to be so unjust as to render obedience to them a dishonour. He then openly and civilly breaks them and quietly suffers the penalty for their breach.  [14]  With just 100,000 Europeans in the whole country, it was clear that only a low level of civil resistance to the economic and legal bases of British rule would be sufficient to severely jeopardise the security of British tenure. By going beyond this to question even the British fitness to rule, Gandhi moved decisively beyond the aims of the nineteenth century nationalists and severely embarrassed the European rulers. For example, the commanding officer of the Amritsar Massacre was condemned by the Government of India, but received great sympathy from the British public. Gandhis response was to condemn the official report an d the government response to it as pages of thinly disguised official whitewash and called on the Indian nation to rise against an intolerable wrongs not by armed rising, but by non-cooperation: if we are worthy to call ourselves a nation, we must refuse to uphold the Government by withdrawing co-operation from it.  [15]  The 1930 salt march generated great India-wide publicity and drew large numbers to meetings, at which Gandhi appealed to village officials to resign from their posts which buttressed the imperial regime. Resignations began to occur in large numbers, under pressure of publicity and social boycott, and the Viceroy reported to London how grave the situation was as Gandhi challenged the legitimacy of government. In Gujarat the personal influence of Gandhi threatens to create a position of real embarrassment to the administration . . . in some areas he has already achieved a considerable measure of success in undermining the authority of Government. As the government of Bombay saw it, the real problem was that more and more people who used to be judged sane and reasonable were joining Gandhi, not because they expect any definite results from anti-salt laws campaign but because belief that British connection is morally indefensible and economically intolerable is gaining strength among educated Hindus, Gujaratis mostly but others also.  [16]   Yet in 1934, Gandhi agreed that three years of civil disobedience had served their time, and that the time had come for Congress to return to constitutional politics to test the forthcoming Government of India Act. Rajagopalachari argued that If the magic of the Congress name and memory of its past sacrifices are utilised, then a position of trust and confidence among the masses could be established, and whatever the new constitution may be it can give us the power., Congressmen released from prisons soon became not just leaders of a political movement, but cadres of a political party seeking to win elections. To the dismay of the British and their supporters they were able to draw on the moral authority which Gandhi and their own participation in satyagraha had won for them. Their campaign was slickly managed, appealing to traditional nationalist themes, as well as highlighting the fruits of full responsible government in the provinces, which the new Government of India Act of 1935 now provided, was, moreover, assiduously fostered. The control this allowed over land revenue administration was particularly emphasised a key theme for the zamindar class who had previously seen their interests best served by the British rather than the nationalists. In the 1926 elections, Congress had not polled very well, but in 1934, on a similarly small franchise, Congress overwhelmingly won the Central Legislative Assembly. It went on to win innumerable district board elections in the next two or three years; and in 1937, at the end was a long three-year campaigns eventually secured legislative majorities in the provincial elections in seven of the eleven provinces of India.  [17]   The fact that Gandhi still managed to inspire and to some extent control such levels of political activism for example the salt march in 1930 and the 1941 individual satyagrahi was due to a personal magnetism not shared by any other Indian leader of his generation. From the very first political actions he took in India in 1917, a young English ICS man commented that to the peasants Gandhi seemed their liberator, and they credit him with extraordinary powers. He moves about in the villages, asking them to lay their grievances before him, and he is daily transfiguring the imaginations of masses of ignorant men with visions of an early millennium.  [18]   This personal attraction was not confined to peasants, but even to the members of Congress. As the official record says for 1919, In proposing the fifth resolution Mahatma Gandhi made a speech in Hindi He said he was bound to condemn mob excesses. He admitted that these were committed under grave provocation given by the Government, but he wanted that even in grave provocation they should not lose their heads. He wanted true Satyagraha of them.  [19]  It also proved that much of the national unity which Gandhi brought into his campaigns such as the Khilafat and Rowlatt Acts in 1920-1 was based on his own personal leadership after being jailed and subsequently retiring from public life, it seemed to many that the movement he symbolized had died. Yet in response to the Simon and Nehru Commissions, Gandhi returned with a campaign of civil disobedience which brought thousands into active opposition to continued British rule. During the 1937 election campaign, it was reported that à ¢Ã¢â€š ¬Ã‚ ¦ many villagers observed fast on the day of polling and broke it after exercising their franchise in favour of the Congress candidateà ¢Ã¢â€š ¬Ã‚ ¦ village voters bowed before the Congress candidates box as a mark of respect to Mahatma Gandhi.  [20]  Even the government understood the personal charisma the Mahatma brought with him, and had striven not to reinforce this position with martyrdom in 1922 and 1931. His value to both followers and opponents increased, even though he was behind bars, and his year-long prison term was marked by the negotiations with the Viceroy which culminated in the Gandhi-Irwin agreement. Ultimately, despite the great veneration for Gandhi, he failed to convince other nationalists to agree with his Eastern model of swaraj. In Hind Swaraj, he said the present system of education in India perpetuated immoral ideas, bred generations of Indians eager to collaborate in an imperial regime which was importing an evil civilization and threatened to create a widening gulf between the so-called educated and the masses. He argued trenchantly for the use of vernaculars as opposed to English, and the abandonment of the current over-literary and foreign syllabus in favour of study soundly based on spiritual values in the context of practical labour.  [21]   While symbolically Nationalist leaders were in favour of this, divergences became very obvious. So much so that Gandhi retired for a second time from Congress politics, saying in 1934 that I have referred to the common goal, but I have begun to doubt if all the Congressmen understand the same thing by the expression Complete Independence. For me Purna Swaraj has an infinitely larger meaning than Complete Independence, but even Purna Swaraj is not self explained. No one word or compound expression will give us a meaning which all can understand.  [22]  Clearly it did not have this meaning to Gandhis colleagues. Even Gandhis ideas of swadeshi did not create the impression he had intended: I put the spinning wheel and khadi in the forefront. Hand-spinning by the Congress intelligentsia has all but disappeared. The general body of them have no faith in it. The removal of the khadi clause in the constitution would mean removal of the living link between the Congress and the millions w hom it has from its inception sought to represent; and yet if it remains, it has to be rigidly enforced. But it cannot be, if a substantial majority of the Congressmen have no living faith in it. . .  [23]  Gandhis early consideration for the Muslim community did not prevent the Muslim community withdrawing from the Congress actions; and although Gandhi himself was very opposed to the two-nation theory, the Muslim Leagues demands were never seriously heeded by a Congress whose focus was securely on the British raj. In fact, Congress refused to go into coalition with the Muslim League after the 1937 legislative elections. Even the distinctively Indian conception of self-rule which Gandhi spent his life trying to deliver, did not force out Western political doctrines. Jawaharlal Nehru used his Presidential Address at the 1936 Congress to say I am convinced that the only key to the solution of the worlds problems and of Indias problems lies in socialism, and when I use this word I do so not in a vague humanitarian way but in the scientific, economic sense. . I see no way of ending the poverty, the vast unemployment, the degradation and the subjection of the Indian people except through socialism. That involves vast and revolutionary changes in our political and social structures, the ending of vested interests in land and industry, as well as the feudal and autocratic Indian States system. . . Some glimpse we can have of this new civilisation in the territories of the USSR. Role of Netaji Subhash Chandra Bose in the Freedom Movement In the Congress, there was a group which was influenced by the socialistic idea. This group had young elements such as Subhas Chandra Bose, J.L.Nehru, J.P.Narain, Acharya Narendra Dev, Dr. Ram Manohar Lohia, as its workers. They worked in mobilizing the working class and the peasant for the national movement and radicalizing the Congress. Again there was a division in this group. Some members formed Forward Block with Subhash Chander Bose as its member. Netaji did not agree with Gandhiji on peaceful agitation. He launched an uncompromising struggle against the British imperialism after the outbreak of Second World War. The government banned this organisation and arrested almost all its important leaders. Subhash Chander Bose was also arrested but, in a, very mysterious way, he escaped from the-custody of the government and reached Germany and japan via Kabul. He organised Azad Hind Fauz though a stop in this direction had already been taken up by Captain Mohan Singb.Hemade Indian Nat ional Army out of the Indian prisoners in Japan. He was Supreme Commander of the Azad HindFauj. A womans regiment (Rani Jhansi) was also formed under the captaincy of Laxmi Swaminathan. He came to Singapore via Japan. He established a provincial government ofAzad Hindustan with H.Q_ at Singapore on October 21, 1943. His government was given recognition by many nations. He declared war against the U.S.A. and its allies and made Burma as H.Q. He called upon the people to give him their blood and he would give them independence. The Indian National Army perxtrzted into the Indian soil and took possession of some area of Manipur Aishavpur. He planned to march 6y declaring Delhi Chalo (March to Delhi). laspite of his determination, his dreaund liberating the motherland was 1*x)t fulfilled due to shortage of food, tack of forces, ammunition and onset of monsoon. The action of the Indian National Army awakened the national feelings and had its impact on all sections of the people. The people were prepared to make any sacrifice f6r the country. The slogan Jai Hind influenced the people greatly. It is sad to say that Netaji was reported to be killed in an air-crash. Shah Nawaz, Dhillon and Sehgal who had deserted Indian Army to join INA of Netaji Subliash Bose were tried before a Court Martial in Red Fort, Delhi. The Congress leaders defended these patriotic sons of India. The Court Martial convicted them and awarded death penalty for sedition. There was resentment among people against this decision. As such the government did not dare to execute them. Governor-General set them free by using his special powers. The contribution of Netaji and members of Indian National Army is significant. They aroused national feelings. Their action forced the British government to free the country at the earliest, His dreams came true and India became free on 15th August, 1947 after a long struggle. The Britishers exploited our economy. They used our economic surplus for their own gain and drained our wealth to their motherland. They devised the policy of divide and rule and aroused communal feelings in our society: In 1857, there was a revolt against the regime of East India Company because of exploitation and other factors. Our leaders termed it as First War of Independence whereas Britishers dubbed it as Mutiny a mere sepoy rebellion. Although it failed because of the absence of common purpose, unity and co-ordination, and non-availability of modern weapons and Social, religious and economic factors awakened the national feelings among the people of India. Communication and transport, introduction of western education brought the people closer to each other and they decided to dislodge the British Government. The people felt the need fora common platform to oppose the Britishers and they started forming associations in order to right the Government unitedly. It was in 1885 that the Indian National Congress came into existence. During the first 20 years of its inception, the Congress was reformist and liberal organisation. In the beginning of 20th century, young members of Indian National Congress became opponents of liberal policies of the Moderates. Because of the difference of opinion the Congress was splitted in the year 1907 at its Surat session. However, with the efforts of Annie Besant and other leaders, both groups, got united in the year 1916 and the Congress started the struggle for freedom unitedly. Non-corporation (1920-22), the Civil Disobedience (1930) and the Quit India (1947} Movements proved milestones in the subsequent period. Finally it was in 1947 that India got Independence from the British rule. In 1915, Mahatma Gandhi came back from South Africa, where he successfully opposed the policy of racial discrimination of the South-African government with non-violent means. After the passage of Rawlatt Act which aimed at arresting-any Indian without trial, there was a protest all over the country. The feelings of Indian people were suppressed-resulting in Jallianwala Bagh massacre. Congress became agitated with the above massacre and with other events in the country and decided to launch non-cooperation movement under the leadership of Mahatma Gandhi. In this movement, people boycotted foreign goods and govt. institutions and made bonfires of foreign goods. However, Mahatma Gandhi suspended this movement because of violence in Chauri Chaura (Gorakhpur). Mahatma Gandhi launched civil disobedience movement again in 1930 by a march to DANDI to break the salt-law. The Congress in its Lahore session held on 31st December, 1929 adopted a resolution for complete independence and decided to observe 26th January every year as independence day fill the country gets independence. With the out-break of second world war and Britishers not taking the Congress into confidence for war, Congressmen became agitated, Congress under the leadership of Mahatma Gandhi decided to launch Quit India Movement. He termed this as the last struggle of his life to win the freedom. This was a decision to do or die. ft was a mass struggle based on non-violence. But this movement was also crushed with a heavy hand. Netaji Subhash Chandra Bose with his Indian National Army played a significant role in the achievement of freedom. He declared war against the British. He aroused national feelings among the people. Netaji and other freedom fighters dream became true and India got independence on 15th August, 1947 after a long freedom struggle.

Advertising - Selling a Lot More than Just a Product Essay -- Adverts,

Advertisements for various products are seen everywhere — on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement — the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. According to Vernon Fryburger, author of the book The New Age of Advertising, â€Å"The most important job for advertising is to â€Å"make a sale† for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference† (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions. An average person views 250 advertisements every day and over two million advertisements by the time they are twenty-five years of age (Baran 278). When advertisers are working on campaigns, they think about what the consumer wants and needs to see in order to purchase the product. More often than not, attractive, seductive-looking individuals are chosen for ads (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, they will usually discuss women and men can be profitably pictured (Goffman 25). An example of how ad... ... World of Advertising. Chicago: Crain Books, 1975. Goffman, Erving. Gender Advertisements. Cambridge, Massachusetts: Harvard U.P., 1979. Griffiths, Merris. â€Å"Craig, R. Stephen (1992): ‘The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis.’† Internet, 2001. http://www.aber.ac.uk/education/Resdeg/merris09.html. Kahle, Lynn R., Larry Chiagouris, editors. Values, Lifestyles, and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, 1997. Meyers, William. The Image-Makers: Power and Persuasion on Madison Avenue. New York: The New York Times Book, 1984. Moog, Carol, Ph. D. â€Å"Are They Selling Her Lips?†: Advertising and Identity. New York: William Morrow, 1990. Percy, Larry, John R. Rossiter. Advertising Strategy: A Communication Theory Approach. New York: Praeger, 1980.

Brave New World Essay

Rhetorical Mode and Purpose It is better that one should suffer than that many should be corrupted.? Existing under a socially oppressive government, Bernard Marx constantly endures mental distress as a consequence of his unorthodox views. In Brave New World by Adolf Huxley, the primary protagonist struggles to voice his bitterness and disgruntled opinions, but the repressive World State tyrannize the society, and he ultimately loses his fight in becoming exiled. Narrated in the third person, Huxley details a technocratic government where signs of emotions are rendered treacherous and extreme consumerism forms the core of society. However, even more revolting is the unconscionable replication of nature through mass cloning, affirming the loss of everything fundamentally human. Through Brave New World, Huxley warned past governments who sought to increase effectiveness and stability, and continues to admonish the modern world, against increasing government intervention. Through narration, Huxley provides a panor amic scope of the horrific details and events residing under the command of a domineering government that asserts its omnipresence in all aspects of life. PASSAGE 1 (114-116) I chose this passage for both analytical purposes and interest value. Its surfeit in syntax variations stood out as a highly appealing passage to be analyzed, and the language effectively aroused suspense out of me. As the world of the savages unravels before Lenina?s eyes, her disgust heightens with each event that takes place, furthering repelling her from the culture. The underlying tone of hypnotic anticipation leads the audience through a series of events that build towards the climatical action of the passage. Through rhythmic syntax that propels the scene forward, dissonant diction and savage details, Huxley provides a lurid atmosphere as the lead-in to the horrifying act of sacrifice. Immediately, cacophonous diction begin to agitate the auditory senses. ?Harsh metallic? male voices answering the ?shrill? cries of the women initiates a perturbed mood and foreshadows deplorable events. As the audience?s sense of hearing wears away, ?a ghastly troop of monsters hideously masked or painted out of all semblance of humanity? enters to disconcert the visual senses. Nothing more than monsters completely devoid of human aspects. Monsters capable of executing actions that would appall Lenina?s society. Anticipation builds as the shrieks become ?louder and louder?; their dances, ?round and round? – and ?round and round? again. Their actions echo in successions of hypnotic movements that lull the reader into a trancelike state. ?More and more,? the leader flings black snakes ?brown and mottled.? The periodic sentence emphasis this final action as a symbol of savagery and remnant of a primitive culture that ultimately disgusts Lenina. Dull diction such as ?brown and mottled? assembles a drab layer of atmosphere that looms over the tribal ritual. Adverbs and conjunctions advance toward additional events that further feed anticipation. ?And then the dance began?Then the leader gave a signal?Then the old man lifted his hand.? Syntax and diction continue to build suspense as it mounts toward a most horrific action event. Semicolons and commas function as the dominant driving force behind the passage. Instead of inserting common periods, Huxley surrogates punctuations as a link between closely related details that incrementally build towards the summit. Without paragraph breaks to detract from the anticipation, the events flow in a continuous stream while sentence lengths and punctuations determine the rhythm and pacing. The compound-complex sentences are brought to a sudden halt with the ceasing of the drums. ?The drums stopped beating, life seemed to have come to an end.? The device that signaled life halts suddenly and a series of medium length sentences supercedes the long ones. Just as the storm the eye of the hurricane provides temporary respite, the momentary arrest of the beating only creates further anticipation, leaving the reader waiting for the other half of the hurricane. Rather than satiating expectations, syntax lurches the rhythm suddenly to induce greater anticipation and thirst so th at when it resumes, the resulting effect will be of greater impact. The scene shifts from the panoramic view to focus on the interaction between two specific characters, the old man and the boy. Analogous syntax structure directs attention to the progression of actions. ?The old man clapped his hands?The old man made the sign?The boy moved on Succinct details are unaccompanied by imagery or flowery language that would detract from the crucial suspense-arousing events. ?The coyote-man raised his whip; there was a long moment of expectancy, then a swift movement, the whistle of the last and its loud flat-sounding impact on the flesh.? The actions of the savages tapestry the shroud of luridity that continue to repel Lenina while the clause between the semicolon and comma mirror the silence before the strike of the whip. At last, the ?whistle? signifies the anticipated action that syntax, details and diction have all along foreshadowed. ?Twice, thrice, four times round he went?.Five times round, six times round? Seven times round.? Lone words that constitute sentences and telegraphic phrases cut by commas reflect the sound of the lashes. Enumeration of each lash as if a scene from a movie being played in slow motion, grants equivalent emphasize of the pain from each blow. ?A few drops fell, and suddenly the drums broke out again into a panic of hurrying notes; there was a great shout.? The anticipation is finally satiated confirmed by the abrupt burst of drums. PASSAGE 2 (142 – 144) The details and diction in this passage was striking in conveying John?s fascination with Lenina. It immediately evoked in my mind a scene from Sleeping Beauty where the Prince stumbles upon the bewitched Princess. Lenina?s introduction to John at this point of the novel likens to a scientific experiment where a new and exotic life form is presented in a previously pedestrian environment. John, engrossed with every aspect about Lenina, adopts a humble position and invests her with rapt wonderment. Upon finding her possessions, he takes immediate fascination to his discovery and indulges himself in her relics. John?s actions reflect that of a worshipper. Thus, Huxley employs a tone of reverent infatuation to manifest John?s idolization of Lenina. Dominated by alluring details, the passage aims to manifest John?s unqualified adoration for Lenina. Without delay, olfactory appeal works to captivate John by providing a sense of familiarity, an indication of Lenina?s presence. In ?breathing Lenina?s perfume? and discovering ?a cloud of scented powder?, he conveys his fanatic infatuation, and then continues to ?fill his lungs with her essential being.? A meager waft proves inadequate to satiate John?s desires. Instead, he relishes in bliss, the effusive outpouring of her presence, breathes in her scents like a drug, and allows it to pervade all of his internal organs. In addition, he imagines the ?touch of [her] smooth skin against his face, while other tactile details confirm his nostalgic longing for her. As if in the presence of a goddess, he executes his actions with the most scrupulous care. Bending over the precious box, he touched, he lifted into the light, he examined. Polysyndetons and parallel structures emphasizes each action as distinct entities with equivalent importance. Commas retard the process so as to display not cursory haste, but fastidious devotion   not coarseness, but refinement – and not brashness, but the delicacy of a worshipper in tending to a higher life form. Abstract diction continue to manifest John?s obsessive attachment to Lenina. Huxley attributes her possessions with desirous diction, labeling her perfume as delicious, her box as precious, her puzzle, a delight. John becomes entranced by her divine possessions, and muses over Lenina reverently. Delving further into the passage, comparative details attributed to Lenina and syntax portraying John as a stalker reveal the extent of his infatuation. Metaphors ascribe enigmatic aspects to Lenina, which intrigues John and plunges him into enchantment. Infatuated, he derives pleasure from unriddling her bewitched apparels. A simple pair of velveteen shorts likens at ?first a [to a] puzzle, then solved, a delight.? Lenina, furnisher of magically exotic appeal, jolts excitement into his previously mundane life of savagery. Huxley portrays her through John?s eyes as analogous to a mystery to be demystified, lock to be unlocked, cipher to be deciphered ? all of which fascinates John and builds on his infatuation. However, his conspicuous adoration becomes suppressed into a concealed form when agitation forms over the possibility of being discovered. Covert syntax and  diction depict John as an infatuated stalker. ?He heard something ? something like a sigh, something like the creak of a board.? Huxley purposefully employs ambiguous diction such as ?something? as opposed to concrete observable details. Disclosing her hiding position, Lenina?s appearance gradually comes into scope. John replies with stealthy obsession and strategically planned actions, reflected by extra inserts of commas that mirror his wary movement. ?He tiptoed to the door and, cautiously opening it, found himself looking on to a broad landing.? With enchanting metaphors and furtive syntax, literary devices continue to manifest John?s infatuation. Upon reaching the climatical action of John finally disclosing Lenina?s position, the tone ultimately assumes one of consummate reverence. Descriptive details of Lenina fast asleep enhances her chaste qualities. ?So beautiful in the midst of her curls, so touchingly childish with her pink toes?so trustful in the helplessness of her limp hands and melted limbs, that the tears came to his eyes.? Excessive use of the adverb ?so? heightens the degree of her qualities, implying an empyrean life-form inspiring awe. The child-like characteristics solicits sacred protection from John. Huxley?s delineation of her as ?limp? and ?melted? with a ?grave? sleeping face suggests death and ascendance into heaven. John, captivated, reveres her as one would of a goddess. Complex-compound sentences embroiders her purity and innocence while allusions to Shakespeare?s Romeo and Juliet continues to attribute divinity. ?On the white wonder of dead Juliet?s hand, may size/ And steal immortal blessing from her lips.? Comparison to Juliet further implies the notion of her resemblance to a goddess possessing immortality and an ethereal aura. In a humble manner, John ?very slowly, with the hesitating gesture? reach out to affirm the heavenly presence. However, his hands ?hung trembling? as he ruminates on the sacrilegious. Dare he ?profane? with his ?unworthiest? hand? Awe-inspiring details and sacredly connotated diction avouch the tone of infatuated reverence. PASSAGE 3 (232 – 233) The tone of this passage was not presented by the narration or characters in the novel, but rather created by a passage from a book being read by one of  the characters. I thought it was interesting to analyze a tone inside a passage of a passage. The abstract and metaphysical level of Brave New World reaches its apex when Mustapha Mond proceeds to read a passage from Maine de Biran?s book that justifies man?s eventual submission to God. While Biran holds the creed that individuals ultimately lose control of their lives and inevitably capitulate to the overwhelming siren call of God, Mond challenges that with the World State, one never experiences loss and thus will never seek counsel of religion. Huxley employs a tone of forensic instructiveness to allow both sides to present their cases effectively. Persuasive syntax utilized in Biran?s excerpt efficaciously compels the audience to assume his position. Immediately, the passage adopts the structure of a formal argument with Biran?s proposal of his thesis. ?We are not our own any more than what we possess is our own. We did not make ourselves, we cannot be supreme over ourselves. We are not our own masters. We are God?s property.? Simultaneous use of the pronoun ?we?, and three consecutive negatives carves away at the monolith of individual confidence. The anaphora build logical progression toward the thesis, whose brevity and sole affirmative adverb grants emphasis on unity with god. Also, rhetoric use of first person point of view lends itself to the notion that this pertains to all. Biran?s argument develops into a tone of instructiveness so as to provide support, illustrated by the transition, ?take this for example.? Repetitions in diction function to acknowledge the opposition. to have to think of nothing out of sight, to be without the irksomeness of continual acknowledgements, continual prayer, continual reference.? Syntactical analysis of Biran?s introduction reveal a tone of forensic instructiveness. Upon setting up the premise, Biran now proceeds to counter the opposition by providing rational support. The extensive length and complexity of the sentences that follow, broken down logically by semicolons and commas, carries the reader through a step by step process of rationally reaching a valid deduction. Diction, as well as syntax, justify man?s ultimate  submission to religion. With transitions such as ?feeling thus? and ?from which,? the progression towards the conclusions likens to a mathematical proof abundant with derivations. Anaphoric use of ?as the? and ?less? exhibits an inverse relationship between aging and the sentiments that prevented dependence on religion. Thus, with aging, ?God emerges as from behind a cloud? of with omnipotence, indicated by a series of fate-associated diction. ?Naturally,? one turns to God when he loses control of his world, and will ?inevitably? submit under his ?absolute? and ?everlasting? power. With spiritual and abstract diction, Biran?s concepts appeal spiritually and offer cleansing. ?So pure; so delightful to the soul.? The elongated sentence ultimately reaches its objective, its emphasis granted by a single dash. ? ? a reality, an absolute and everlasting truth.? Enhanced by mathematical instructiveness and persuasive diction, Biran effectively presents his case. After introducing Biran?s position, Mond assumes the tone of forensic instructiveness. He promptly proposes a qualified argument: ?You can only be independent of God while you?ve got youth and prosperity.? Mond builds his case upon the assertion that so long as one attains youthful desires and lives without the fear of death from old age, religion holds no significance in their life. Transitions prove to be the driving force of Mond?s counter-argument. ?Well, we?ve now got youth, what follows? Evidently, that we can be independent of God.? His argument, comparable to Biran?s, progresses logically and employs first person pronouns as well. ?And why should we go hunting for a substitute for youthful desires when desires never fail He summarizes his position with comparative rhetorical questions that juxtaposes both sides of the argument. The inquires detract rationale from Biran?s assertions while promoting his alternate solutions. Through forensic instructiveness, Mond?s counter-argum ent proves to be efficacious as well.

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