Nursing and Health Care - 1204 Words

Impact of Institute of Medicine on Nursing Ermina Rosic Grand Canyon University: NRS-430V December 14, 2014 The Institute of Medicine Report On Future of Nursing The Institute of Medicine (IOM) is a national, independent, non-profit organization whose purpose is to provide guidance, advice, and analysis of the field of medicine. The recent IOM report regarding the future of nursing gives us a glimpse of the dynamic and progressive changes that the field of nursing will experience in the coming decade. The Institute of Medicine (IOM, 2012) report focuses on the nurses as the largest group of health care professionals and identifies nurses as key leaders in health care reform. The nursing profession is the largest group of†¦show more content†¦To have strong leadership skills registered nurses must be knowledgeable and competent in the area of their expertise. Some of the additional competencies include great communication skills, data-driven decision making, health care system operations, and principles of team work and care coordination (Lakasse, 2013). Nurses need to expand leadership skills beyond the clinical setting to improve and support the vision for the health care. Changing Current Practice to Meet the Goals of IOM As professionals we must remember that we cannot continue to practice based on attitudes such as â€Å"we have always done it this way†, or â€Å"if is it not broken we do not need to fix it.† We must allow ourselves to grow in our profession and in healthcare. Nurses must be self-motivated to learn and to follow the recommendations from the IOM (2010) by pursuing additional certifications and constantly being students of their craft. In essence, the IOM report advocates improving ourselves in order to help our patients. In the coming years, with the increased number of nurses trained to higher levels, we will see a trend towards an expanded scope of practice, greater autonomy, and uniform practice. This evolution, not only advocated by the IOM but necessitated by the changing healthcare environment, will allow nursing as a profession to take on a greater role not only in the delivery of careShow MoreRelatedNursing An d Health Care Administrator1103 Words   |  5 PagesGiving Nurses More Respect For Sara P. Thomas Nursing and Health Care Administrator Benson Mathew Nursing Student Irving, TX January 4, 2015 1200 Indy Circle Irving, TX 75060 January 04, 2015 Sara P. Thomas Nursing and Health Care Administrator 1901 North MacArthur Boulevard Irving, TX 75061 Dear Mrs. Thomas: This is my report for Giving Nurses More Respect I ve learned a lot about all the work that nurses do in hospitals while researching for this report. IveRead MoreThe Field Of Nursing And Health Care1534 Words   |  7 Pagesincrease in day surgery procedures and an ambitious public health agenda have all increased demands on the workforce† (Carr Pearson, 2005, p. 72). Therefore, the health care teams are now trying to adjust to the changes as well as meet the new demands (Carr Pearson, 2005). As with most health care setting, there is a wide variety of health care workers with different skill sets. The diverse level of skills and roles in the health care system allows the increased workload to be spread appropriatelyRead MoreStaffing: Nursing and Health Care5068 Words   |  21 Pagesï » ¿KENYA METHODIST UNIVERSITY SCHOOL:MEDICINE AND HEALTH SCIENCES DEPARTMENT:NURSING COURSE CODE :NRSG 355 COURSE TITLE :NURSING ADMINISTRATION PRESENTED TO :MR KAILEMIA PRESENTED BY :MARGARET WANJIRU WANYIRI REGISTRATION NO:BSN-1-7130-3/2010 CASE STUDY:NURSE STAFFING PATTERNS ,INADEQUACIES AND POSSIBLE REMEDIAL MEASURES IN NYERI PROVINCIAL HOSPITAL DUE DATE :17TH MARCH 2014 Introduction Nyeri general hospital was started in the early 1930s as a military hospitalRead MoreTransforming Nursing And Health Care1702 Words   |  7 Pages TRANSFORMING NURSING AND HEALTH CARE WEEK 4 ASSIGNMENT: APPLICATION USING THE DATA/INFORMATION/KNOWLEDGE/WISDOM CONTINUUM INTRODUCTION Theory is one of the fundamental blocks of each scientific discipline.It is impossible to imagine biology without the theory of Evolution or physics without the theory of Relativity.Nursing informatics ,a relatively new discipline,is also thirsty for its own theory.However,it is challenging to find literature that provides clear theoretical guidance for nurseRead MoreThe Health Care System Of Nursing1231 Words   |  5 PagesFuture of Nursing: Leading Change, Advancing Health, emphasizes that strong nursing leadership is necessary to improve patient safety outcomes and that the nursing profession must enhance its leadership role in health care redesign† (Fardellone, Musil, Smith, Click, 2014, p. 506). As described by the Institute of Medicine, leaders in nursing have a vital role throughout the health care system (Fardellone et al., 2014). In the health care system there are many different types of nursing leadersRead MoreNursing Is A Profession Of Health Care Essay2100 Wor ds   |  9 PagesNursing is a profession in health care that concentrates on the deliberation of the patients and their families. Nurses also assist in public health care that educates communities how to prevent sickness and also to stay healthy. They have a responsibility to care for patients during illness and provide support during recovery. Along with support and care, nurses have many other roles as well. As a present nursing student, I have many questions towards the fact how nursing will be like in a realRead MoreThe Impact Of Nursing Care On Health Care Quality1453 Words   |  6 Pages The Impact of Nursing Care on Health Care Quality Tasha N. Herndon Duquesne University GPNG 525 Organizational and Clinical Leadership in Nursing and Healthcare Carolyn Griffin October 31, 2015 The Impact of Nursing Care on Health Care quality Nurses are the primary caregivers in all health care settings. Nursing care is an essential part of patient care and delivered in many diverse settings. The quantity of nurses and their vital role in caregiving are compelling motives for determiningRead MoreNursing And Health Care Practices2081 Words   |  9 PagesIndividualized care that involves focusing all the care activities around an individual patient’s wants and needs, has been highlighted as the key element in most of the heath care policies (ETENE, 2001; Lynn McMillen,1999). NMC (2015) also states that we should always treat the people as an individual and must uphold their rights and dignity at all times. Hence, both the Nursing and Health care ethics emphasize on the importance and value of each patient as an individual (Smith et al.,1999; SuhonenRead MoreComfort Care For Nursing As A Philosophy Of Health Care1353 Words   |  6 PagesIntroduction Kolcaba defines comfort care for nursing as a â€Å"philosophy of health care that focuses on addressing physical, psychospiritual, sociocultural, and environmental comfort needs of patients (kolcaba, 2003, p. 252). With regards to end of life, the national cancer institute defines comfort care as care give to improve the quality of life of patient who has a serious or life threatening disease. Practicing in the area of hospice, I am often faced with caring for patients at end of life. IRead MoreThe Relationship Between Nursing And Health Care1680 Words   |  7 Pagesexplores the concept of teamwork in relation to nursing and health care, and focuses on the meaning of cohesion among groups, and the importance of cohesion in the functioning of nursing teams and interprofessional teams. Throughout the discussion, the main focus is placed on how cohesion affects job satisfaction in nursing, the quality of care provided by nurses, and turnover of registered nurses. The Term ‘Team’ in Relation to Nursing and Health Care The concept ‘team’ is generally described as two

Essay William Blake Visionary Artist and Poet - 770 Words

William Blake The sight of an angel made William Blake the most celebrated poet of his time, it influenced in his poems and painting, which it became gothic to people and made him a spiritual person. William Blake was born over his father hosiery shop at 28 Broad Street, Golden Square, London in Nov. 28,1757. His father was James Blake a hosier, and his mother Catherine Wright Armitage Blake. (Blakearchive.org) William Blake, being mostly educated at home learned how to read and write by his mother and later on went to school. His parents watch that he was different from others and they didn’t push him to attend to school, the main reason why his mother decided to instruct him. â€Å"They did observe that he was different from his†¦show more content†¦A couple years later, he fell in love with Catherine Bourcher, same year later on August 18, 1782 she become his wife â€Å"Instantly recognized her future partner† when she first saw Blake enter the room†¦Ã¢â‚¬  (Bl oom page 45) Blake taught her how to read and write, â€Å" †¦ I learned to read and write, thanks to Blake.† (Ebscohost.com) She collaborated with her husband to print the Illuminated Poetry â€Å" She helped him to print the illuminated poetry for which he is remembered today.† (skoletonget.com) The couple had no children, but their love last forever. â€Å" Their union last forty-five years until Blake’s death.† (Bloom page 46) In 1784, William and his friend, James Barry set up a print shop, but the print shop did not last longer. Blake began training his younger brother, Robert in the skill of drawing and reading, it didn’t last longer either. One of the most traumatic events of William Blake’s life occurred in 1787, when his beloved brother died from tuberculosis at age 24, William said, â€Å" When Robert was 19, Blake saw his brother spirit go to heaven.† Blake said, that his brother visited him in one of his dreams and showed him the painting method he should use in his paintings, in which was used in Songs of Innocence, for what Blake is remembered today. â€Å"Robert’s spirit continued to visit him and later claimed that in a dream Robert taught him the painting method that he used in Songs of Innocence and other â€Å"illuminated† works.†Show MoreRelatedWilliam Blake For this paper I choose to do a study of William Blake. I choose William Blake800 Words   |  4 PagesWilliam Blake For this paper I choose to do a study of William Blake. I choose William Blake because I really liked some of his poems and he is considered one of the most renowned poets in English literature history. He liked to write poems that could be understood by the everyday man, because most of his poem were about the everyday man, but he refused to sacrifice his visions in order to become popular. His work combines a variety of writing styles, he is an artist, a lyric poet and a visionaryRead MoreEssay on Biography of William Blake1631 Words   |  7 Pagesinspire your work and success. William Blake was a famous artist, engraver and poet. However, it was not until 1863 that he became famous when Alexander Gilchrist published his biography(Blake, William, and Geoffrey Keynes).Blake and his poetry have been compared to Shakespeare (Kathleen Raine). As an artist Blake was equated to Michelangelo. Being born during the time of both the American and French Revolution, William Blake was agai nst both the Church and the State. Blake was a Dualist, believing theRead MoreA Comparison Between William Wordsworths Upon Westminster Bridge and William Blakes London1006 Words   |  5 PagesA Comparison Between William Wordsworths Upon Westminster Bridge and William Blakes London The English Romantic period spanned between 1789 and 1824. This period was not so-called until the mid 19th century when readers began to see six different poets as part of the same movement. These poets were William Blake, William Wordsworth, Samuel Taylor Coleridge, Lord Byron, Percy Shelly and John Keats. Some aspects of Romantic poetry were; there was an increasing interest Read MoreAnalysis Of Alasdair Gray s Songs Of Innocence And Of Experience1583 Words   |  7 Pagesillustrated novels of the nineteenth century, gained new prominence in Alasdair Gray’s self-illustrated novel Lanark (1981) and in comic books or ‘graphic novels’ by writers such as Alan Moore and Neil Gaiman. With regards to English Romantic poet William Blake, both his lyrical Songs of Innocence and of Experience (1789-94) and his prophetic poems of epic length were conceived as an intermedial work made up of text and illustration. Blake’s collection of poems; Songs of Innocence and of ExperienceRead MoreLoveliest Of Trees By Edwin Denby, And William Blake1687 Words   |  7 Pagesroams night and day. He roams without any rest. A. E. Housman, Edwin Denby, and William Blake each have a different perspective towards death. Housman talks about death as an impatient being, Denby describes it as something that fights against us, while Blake views it through spiritual glasses. The themes in â€Å"Loveliest of Trees† by A. E. Housman, â€Å"I had heard it’s a fight† by Edwin Denby, and â€Å"The Lamb† by William Blake best reveals the author’s purpose about death. The overall theme in â€Å"LoveliestRead MoreAnalysis Of The Songs Of Innocence By William Blake1787 Words   |  8 PagesWilliam Blake, an unconventional writer and artist in Romantic England, was known best for his unique printing method and claim to supernatural visions. In 1789, Blake published the â€Å"Songs of Innocence,† a collection of poems attributed with an innocent, romantic viewpoint, as the title indicates. One of the poems, â€Å"The Divine Image,† was used to identify the nature of God in man. â€Å"The Divine Image† speaker identifies the Mercy, Love, Peace, and Pity found in humans to be truly divine and of GodRead MoreWilliam Blake Essay example826 Words   |  4 PagesWilliam Blake William Blake was born in 1757, the third son of a London hosier. Blake lived in or near to London, a city which dominates much of his work, whether as the nightmare London of the Songs of Experience, or the London which Blake saw as the New Jerusalem, the kingdom of God on earth. As the son of a hosier, a generally lower middle class occupation in late eighteenth century London, he was brought up in a poor household, a preparation for the relative poverty in which heRead More Comparison And Contrast Of William Blakes Poems Essay2717 Words   |  11 Pages Comparison and Contrast of William Blakes Poems Introduction (Innocence) Piping down the valleys wild, Piping songs of pleasant glee, On a cloud I saw a child, And he laughing said to me: quot;Pipe a song about a lamb!quot; So I piped with merry chear. quot;Piper, pipe that song again;quot; So I piped, he wept to hear. quot;Drop thy pipe, thy happy pipe; Sing thy songs of happy chear:quot; So I sung the same again, While he wept with joy to hear. quot;Piper, sit thee down and writeRead MoreI Am A Single Mother Who Was Chronically Ill1638 Words   |  7 Pagesmuch raise our selves. I have always had trouble in working out where I belong in this world and where home is. I left England for New Zealand ten years ago trying to find my place on this planet, but I still feel lost. I have chosen to work with artists’ books because they occupy a liminal space in the art world, and like myself they have a hard time fitting into any formal definition or place, they have no real home. Throughout my life books have been my constant companions, my teachers, my inspirationRead MoreEssay on Romanticism and Shelleys Ode to the West Wind985 Words   |  4 Pagesof as the quintessential Romantic poet (Appelbaum x). The Ode to the West Wind expresses perfectly the aims and views of the Romantic period. Shelleys poem expresses the yearning for Genius. In the Romantic era, it was common to associate genius with an attendant spirit or force of nature from which the genius came; the Romantics perceived the artist as a vessel through which the genius flows. For instance, in A Defence of Poetry, Shelley says that poets are the hierophants of an unapprehended

Towards Critical Transnationalism Studies - Myassignmenthelp.Com

Question: Discuss About The Towards Critical Transnationalism Studies? Answer: Introducation Transnational cinema is a developing theory in the film studies of India that incorporates a variety of theories that are related to the effects of the globalization upon the economic and cultural aspects of the film. The concept of the transactional cinema shows how the Indian cinema is able to bring the changes in the films from the various cultures since the implementation of the globalization (Higbee Lim, 2010). There are a numerous number of movies in which the concept of transnational is clearly visible and these movies include My name is Khan, Bride and Prejudice and many others. The beginning of the Indian cinema was done by the Dadasaheb Phalke in the year 1913 with the introduction of the first ever full-length feature film named as Raja Harishchandra, who is also known as the father of the Indian cinema. Dadasaheb was not only the producer of the film but was writer, director, editor, cameraman, make-up artists and the art director. The movie was also screened in London in the year 1914 (Grant, 2017). Later Dadasaheb supervised and managed the production of twenty-three films from the year 1913 to 1918. The early growth of the Indian Film Industry was not rapid as compared to the Hollywood. The word of Bollywood is a play on Hollywood with the B that comes from Bombay (currently known as Mumbai), the center of the film world. Later on, many people contributed to bringing new movies in India and these people get the inspiration of film from the culture of the country (Souza, 2014). The culture of India is diverse that is providing a large dose of ethnicity to the Bollywood nowadays. Most of the filmmakers are getting the inspiration from the various communities, cultures and combining culture in an interesting picture on the silver screen. Taran Adarsh shared the opinion that the cultures and ethnicity are importantly included in the course of the filmmaking in India (Mankermi, 2013). Bollywood is well-known for the full of colorful people who are willing to explore the cultures and represent it. For instance: - Bride and prejudice is a film that is produced by the Gurinder Chadhas. The movie is inspired by the Jane Austens Pride and Prejudice that emphasis on the difference between an American idea of weddings and marriage along with that an Indian idea of the marriage and weddings. This movie reflects the culture of the marriage and weddings with the fact that there is the difference in the rituals and weddings of India and America. The idea of the marriage is adopted with the culture of India. This culture of an Indian wedding is represented in numerous numbers of films in Bollywood but this is the film in which the filmmaker has tried to reflect the transnational Indian drama (Oliete-Aldea, 2012). Similarly, in another movie, my name is Khan; there is on the role of the Hindu women that reflects the culture and drama of India. The movie shows the collaboration of two religions Hindu and Muslim, in which a boy belongs to the Muslim cast. In one of the scenes of the movie, they were praying according to their religion. So, the filmmaker is reflecting the diverse culture in the movie My name is Khan (GlobalVoices, 2010). The filmmakers of Indian cant make the movie without the drama so the movie includes the drama which is reflected in the form of performance. Drama is the particular mode of fiction that is represented in the performance. The drama and theatre in India are as old as the dance and music. In the early times, the drama was recognized as Natya and Nautanki. In the recent times, the filmmakers present the people related to the art festivals and cultural functions. There are many people in India who are influenced by the modern theatre rather than the classical theatre. For people who like to do drama, no place is better than film industry which is commonly known as Bollywood. Drama in Hindi movies can focus on the life of the characters and on different aspects that affect the life. The filmmakers of India are adding drama with the use of the transnational cultures (Chakraborty, 2014). In simple words, the writers and producers are attempting to mix the characters, plots and the setting of the Indian Bollywood films with the traditional Hollywood settings, characters, and plots. Example; the movie Bride and Prejudice launched in the year 2004 include the Amritsar, Indian family into the basic plot of Jane Austen novel Bride and Prejudice and keep an eye on them through Indian, UK and US locales (Francus, 2010). The movie is the perfect mixture of the Bollywood and Hollywood and this is the reason the advertising tagline for the movie was "Bollywood meets Hollywood" which was filmed in India, the United States, and the United Kingdom. Along with this, the advertisement tagline of the film is also suitable which makes it the center of attraction and people get attracted towards it (Turow, 2016). The film consists of some characters having the same names that are discussed in the novel, the international element of this adaption eliminated Austen's focus on dealing with the gender and substitutes it with an international view and the financial relationship among the two nations. The above discussion clearly shows that the Transnational Indian Drama is increasing in movies of India. The writers and filmmakers are making the effective use of the globalization in their films (Ganti, 2013). These movies include not only the culture of India but also the culture of the other countries such as US and UK which makes these movies unique. Most of the movies of India reflect the culture of their country. References Chakraborty, K. (2014).Indian Drama in English. PHI Learning Pvt. Ltd. Francus, M. (2010). Austen Therapy: Pride and Prejudice and Popular Culture.Persuasions On-Line,30(2). Ganti, T. (2013).Bollywood: a guidebook to popular Hindi cinema. Routledge. GlobalVoices. (2010). My Name is Khan Cultural Politics in India. Viewed on 21st January 2018. https://globalvoices.org/2010/02/17/my-name-is-khan-cultural-politics-in-india/ Grant, A. (2017). What is Bollywood?. Viewed on 21st January 2018, https:Answer: Higbee, W., Lim, S. H. (2010). Concepts of transnational cinema: Towards a critical transnationalism in film studies.Transnational Cinemas,1(1), 7-21. Mankermi, S. (2013). Ethnic effect: Diverse culture of India taking Bollywood by storm. Viewed on 21st January 2018, https://www.indiatoday.in/movies/bollywood/story/ethnic-effect-diverse-culture-of-india-taking-bollywood-by-storm-218444-2013-11-23 Oliete-Aldea, E. (2012). Gurinder Chadhas Bride and Prejudice: A Transnational Journey Through Time and Space.International Journal of English Studies,12(1), 167-182. Souza, N.D. (2014). A Brief History of Indian Cinema. Viewed on 21st January 2018, https://www.goldenglobes.com/articles/brief-history-indian-cinema Turow, J. (2016).Media today: Mass communication in a converging world. Taylor Franci

Netflix Case Solution Research Paper Example

Netflix Case Solution Paper Anthony Morand Master in Business Management 1 – How is the online movie rental business changing? Map the industry’s value chain from end to end. Since the creation of Netflix in 1997, the online movie rental business has been changing constantly forcing companies to adapt their strategy. At the earliest activity of Netflix, Blockbuster dominated the market and customers were renting VHS movies and DVDs directly from retail locations, around 70% of the rental concerned new releases. Then Netflix popularized the online movie rental by offering its customers the possibility to rent a movie directly from its website to finally have the DVD mailed to them. Afterward, Netflix has to face a growing competitor network, not only from classical retail locations but also on Internet. Customers became more and more demanding about the delay of deliveries, the availability and choice of the movies and the flexibility concerning the fees for late returns. Customers started to subscribe to prepaid plans enabling them to rent a number of DVDs relative to their plan or package. The next big step came with the development of video- ­? on- ­? demand a mix between pay- ­? per- ­? view programing and Internet downloading and the apparition of HD movies. Customer could now directly watch heir movie on specific TV channels or on Internet; they were also able to download them. We will write a custom essay sample on Netflix Case Solution specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Netflix Case Solution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Netflix Case Solution specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The process was and is still complicated and even if VOD is the future of online movie rental the adoption is slow. For VOD to become a mass product market it need to become easier without having some kind of transition system between a PC and a computer but it also need to have a large choice of movies which is filtrated by licencing obligations. Most of the company use a similar value chain model. After the inbound logistic process in which companies buy the DVDs to their suppliers, the customers subscribes to the service and create a profile ith information which will help the company to promote a selected range of DVDs. Customers can chose different plans such as unlimited, 3 movies per months etc. usually charge monthly. When the selection is made by the customer the movie is mailed to him and when he has finished to watch it, he send it back to the company in a provided prepaid envelope. Now, most companies let customers keep the movies as long as they want without charging any extra. The all process could be summarized as fallow: Marketing and communication operations Aquisition of the movie, warehousing and inventory 2 - ­? What are the underlying forces that are riving industry change and are their impacts favourable or unfavourable? The industry change is directly linked to Internet evolution and the growing number of films, series, music etc. Indeed as explained in the case the industry growth is based for 70% on technology and 30% on art which makes the activity hard to forecast. The availability of more and more content the last years has positively impact the demand. Also the development of the cable TV, and the continuously growing content on Internet have participated to this increasing demand and contributed to change customer expectations who now want their needs to be satisfy as oon and as cheap as possible. Internet ecommerce and security of payment are also linked to these changes, peoples feel more confident to make online transaction than before . Online piracy such as peer- ­? to- ­? peer negatively affect the industry by enabling potential customers to get their movie rapidly, for free ands sometime even before they came out on the theatre. Until now, the bad quality of Subscription of cutomers and creation of its profile Selection of the movies from the customer VOD Download or instant watching Customer send back the movie Movie is watch by the customer Classic System Shipping pirated films was a break to ts development but this is a trend that starts to disappear with the recent availability of HD films. Finally, they are still many zones that are still not properly equipped for Internet and this is big threat for Netflix who operate only on the web. 3 - ­? How strong are the competitive forces confronting Netflix in the DVD rental marketplace and what is their impact on competitive intensity and future industry profitability? Do a  « five- ­? forces  » analysis to support you answer. The market for Netflex is highly competitive, indeed the company face both online and traditional competitors. In terms of existing competitors, the main nes are Blockbuster, Hollywood video, Movie gallery etc. each one has its own competitive advantage. For example Netflix is the pioneer of online movie rental, they are specialized in non famous movies and benefit from a large choice of videos comparing to classic retailers which are restricted by their store size. Netflix’s website enables a better understanding of its customers needs and thus a better advertising strategy. In the other hand comparing to Blockbuster who own a huge network of retailers they suffer from a lack of immediacy, they can only reach Internet users. The new entrants on VOD market such as Vongo or MovieBeam epresent an important threat for Netflix regarding all the ventures and agreements that have already been made. Also, these players offer essentially VOD services which are supposed to be the futur e of the online market. In the other hand there is not a big risk to see many companies entering this market because of the high capital required to get access to the movies’ licences. Buyers’ power is very high because they have many stores or website available to rent their movies and they have access to the different prices. Suppliers’ power could be high for new releases but for independent productions or old movies their power trend to ecrease. This is an opportunity for Netflix which is consider as the specialist of non famous films. Supplier power is also dependent on how many they are working with the same distributor. It seems that their power is very high on the VOD market especially in the US because of the need of licence from the content owner. In terms of product of substitution, apart of video theatres, Apple is in my opinion a dangerous competitor with Itunes or the Apple TV. They also offer portable VOD with the possibility to rent a movie and to watch directly on an Ipod, Ipad etc. Film piracy is also a huge threat for all the industry, more and more eople are now able to find what they are looking for in a few click for free at a quality very close to original DVDs. 4 – What does your strategic group map of this industry look like? Is Netflix well positioned? Why or why not? Large Choice Netflix Direct comp. Blockbuster†¦ Internet VOD Vongo, MovieBeam Small Slow Apple Cable TV Time for delivery Fast After years competing on the online movie market Netflix and Blockbuster both performed pretty well. Blockbuster has an important network of retailers which enable a fast service and Netflix an large stock of movies especially not well known ones. They are distributed through a nique website enabling the company to offer a biggest choice for a reduced cost. This is a short term analysis and there is, in my opinion, a new way to see the market, in three or Five years from now we can make the hypotheses that nobody will be renting a movie in a retail store or even more from Internet where customer need to do the effort to return the DVD per mail. The key success factors in the future seems to be the rapidity to provide a movie and a large choice always available without difficulties. At the moment Cable TV have an advantage on this On- ­? demand emerging market by providing a movie immediately and directly the TV screen which remain the favourite customers support. However, even if this is more convenient than transferring a movie from a computer to a TV, they suffer from a lack of choice. Internet VOD allows customers to access to a larger film selection even if this one is still restricted and inferior as traditional players. If online mail order business trend to disappear, it would be hard to say that Netflix is better positioned than Blockbuster, both company could not be able to survive. However Netflix has some advantages that can help them to succeed on the long term. Indeed, Netflix already has an important network of customers and nformation about them, also it is the only one specialised in independent movies with the most important choice of films which involve existing agreement with suppliers. Even if in the short term Netflix is still well positioned it will not remain like that on the long term and it will depend on its next move. 5- ­? Does Netflix has adequate competitive strength to go head- ­? to- ­? head against Blockbuster and other key rivals? What does Netflix need to do to strengthen its competitive position and business prospects vis- ­? a- ­? vis Blockbuster and other rivals? As we have seen previously, Netflix has competitive advantages that enable the

The Tale of Kieu by Nguyen Du

The Tale of Kieu by Nguyen Du The Tale of Kieu is one of the first Vietnamese books that made me understand the relationship between Vietnamese and Chinese culture. There are several characters in the poem, from whom we can get the main ideas of the author, and set off the image of young Kieu. Through images of the minor characters, the author reveals the essence of the philosophical notion â€Å"virtue† and its peculiarity in Eastern culture, the role it played in the destiny of the poet himself.Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More The Tale of Kieu is a moral verse. I say this because Kieu and other characters go through what they go through by fate; a situation they have no control over. There are instances through which immorality is illustrated, but beyond this curtain, there are great moral lessons . We are told of Kieu, â€Å"Alive she played the wife to all the world† (Du, 7) .As such the mere presentation of Kieu in a brothel can send the signal that the verse is immoral. But this should not be the motivation for such a harsh conclusion. Virtue The kind of restoration that we eventually encounter points to the fact that this tale is seriously mirrored towards advancing the nature of virtue. This is seen from the inner thoughts of the minor characters. Though Thuc got Kieu through a brothel, he had a yearning of once getting a partner with whom they could marry and finally start a serious family. â€Å"†¦this harlot, after all, knows right from wrong†¦Ã¢â‚¬  (Du, 75).Theirs was a relationship which quickly moved from a casual one to a morally acceptable one. Scholar Ma played a tragic role in the destiny of young girl. In the eastern culture the beauty of tragedy if considered deeper, purer, and truer than the beauty of happiness. From the book we may know if Scholar Ma was not the main cause for Kieu to become a prostitute. Kieuâ₠¬â„¢s renunciation would not be so prominent. Scholar Ma destroyed her personal happiness, but by doing this, her character became more immoral. The very same situation became classic from the point of view of Chinese and Vietnamese literature. Virtue of Kieu was impossible without Scholar Ma. Scholar Ma is an original element of fate and at the same time, an ordinary representative of his social group. Strength and Weakness Thuc’s image includes several issues such as the question of strength and weakness. In fact, paternity plays a great role in the story; Thuc just could not not follow his father because it was impossible from the point of view of Eastern philosophy. Father’s image personifies the idea of social, moral and virtuous responsibilities. For Kieu and Thuc, this fact was the universal truth; still the girl was stronger than her lover and she took responsibility and decided to face the judge. Thuc could not fulfill his obligation to his wife and to Kieu. W hen the judge took pity and ordered their marriage, Thuc was afraid of his first wife and did not reveal his relationships with the girl. Kieu saved faces even in shameful situations, while Thuc fell sacrifice to his passions and weaknesses. Kieu is strong, even in the hours of hardships. Thuc is influenced by her strength when he helps her escape the temple and the threat which his wife corresponds. We are told â€Å"†¦known as Miss Hoan, she wore a great name†¦.† (Du, 79)Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More True virtue serves as an example for others and strengthens them. Virtue plays out in the tale from what Miss Hoan goes through. Though Thuc leaves her and marries Kien, we can easily see how she practically stands her ground as first wife. Through Thuc we see the reflection of squander and plunder as compared to what actually befell Vietnam his torically (Du, 164). Thuc being a thrift spender, â€Å"squandered money with both hands†. Vietnam as a country got squandered by invaders who affected almost every aspect of the country. Though The Tale of Kieu portrays characters as seen, going deeper one sees an embodiment of what ails the society. There are several competing forces and these determine the way things work out. The character, in essence, presents to us how destiny is equally determined by fate.Kim Trong’s ordeal was separation with Kieu, and even reunion of lovers was not so happy. It happened because they were engaged, but their relationships were not full. Of love and friendship they fulfilled both claims – They shared no bed but joys of lute and verse . Their wishes all came true since fate so willed, And of two lovers marriage made two friends. (Du, 165)Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More Their mutual life is ordeal for Kieu. At the end of life, a human’s soul seeks for truth. Kieu becomes a nun and does not want to defile Kim Throng’s ordeal. She proves that true virtue is renunciation. Conclusion Through the images of the minor characters, the author reveals the essence of virtue and its role in the destiny of people. From what befalls the characters, we can finally see the kind of moral conscience that drives humanity being advanced in the tale. There are several issues which we see getting resolved through reconciliation and reunions. By all these one can only conclude that the characters, through the turmoil that they go through, serve as a medium through which the trouble that humanity goes through in search of virtue is reflected. Kim for instance seeks Kieu’s love for a long time, but Kieu’s refusal to give in quickly initially is motivated by the fear if soiling Kim’s stature. Her sticking to the p reservation of chastity only goes further to reflect the inner yearning for virtue. In essence The Tale of Kieu is a moral verse. Du, Nguyen.  The Tale of Kieu. New Haven: Yale University Press, 1983.

How To Motivate Millennial Marketers With Directives Garrett Mehrguth

How To Motivate Millennial Marketers With Directives Garrett Mehrguth Are you a millennial? Do you work with millennials? According to the U.S. Bureau of Labor, millennials are expected to make up half of the workforce by 2020 and 75% by 2030. So, it’s important to   figure out ways to understand these smart and talented millennials working at your company. Are there any idiosyncrasies with this generation that may be helpful to marketers? Today, my guest is Garrett Mehrguth. He’s the CEO and co-founder of Directive, a growing digital agency that employs several millennials. Fortunately, Garrett has found unique ways to keep them engaged and motivated. Garrett’s Motto: Learn, Engage, Create Lesson Learned from First Consulting Client: Ask clients to pay you upfront Never use your power as a leader to manipulate anyone to make a decision Attract millennials by investing in social media to create a positive work culture Utilize recruiting tools to find the most talented millennials Best Defense for Bad Reviews: Demonstrate importance of sharing experiences and showing reviews to everyone involved to continue to grow and retain talent Millennials are the same as everyone else, but treated differently, alienated, and made to feel demotivated and devalued by others Directive offers a meritocracy and culture where people can grow in the company based on how they perform, not how long they’ve been with the company One of the simplest ways to create a structure for success and motivate millennials is to help them prioritize their tasks and goals 99.9% of millennial performance issues are related to time management and communication, or under-developed professional expertise Millennials are motivated when being a part of something larger; they want to feel like what they’re doing is contributing to something Directive supports career-driven millennials who want to be paid what they’re worth in an environment that accelerates their development professionally Offer benefits that serve your team, not ones that attract talent; Directive’s coolest benefit is mental health support Millennials want to learn, and Directive stresses its importance to be successful by requiring each employee to create a piece of content every quarter Be a leader for millennials by holding yourself accountable and taking an authentic look at and fixing everything that’s wrong in your organization Links: Directive Garrett Mehrguth’s Email Fiverr Moz WordStream Distilled Marketing Land Search Engine Land Glassdoor JazzHR Workable G2 Crowd Buffer 37signals Basecamp Torch.io Marketo How to Get Started with Agile Marketing and Do Your Best Work If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Garrett Mehrguth: â€Å"If you could learn, engage, and create, you could always be better tomorrowbecause you never take your foot off the gas.† â€Å"We had this thought process that if we can’t attribute something to revenue, it’s not valuable, and that couldn’t be further from the truth.† â€Å"Your brand dictates the type of talent you acquire or it dictates the success of your organization.† â€Å"Millennials want authentic leadership and want an authentic team and an authentic culture that’s doing things for them, not to attract them.†

Full stream service from VIP Clientele Essay Example | Topics and Well Written Essays - 2000 words

Full stream service from VIP Clientele - Essay Example An input, process and output model is established. Quality service and standards, test marketing, social marketing, key personnel involvement and competitive analysis are among the key aspects that are analysed in the model. A critical appraisal of the airline service provider is done by comparisons from other service providers. Business Process Model Review A well designed business process model should encompass the relationship of the entire processes as a whole to integrate the overall goal of value for the customer’s money. Value proposition section depicts the intended methods of services to be provided for the target market (see figure 1). VIP clientele are dispersed all over the world with an emphasis on the developed continents. Radical changes in this proposition are seen in the model. The intended goal of this proposition is to become leaders in providing full stream services in the airline industries. This has not been practiced before therefore, the introduction of the same will cause a shift in profits patterns from other airline competitors. Leasing of airplanes as well as rental of planes is a radical change in the airline industry. Focus has been in the past of private jet purchases but not rental or even on leasing terms. The door to door services is a radical change in this process. ... New airplanes will not be designed in this case. The business model will encompass the existing marketing strategies as an incremental change for the intended airline business. Technology has been developed in e-marketing which helps in marketing strategies. Catering during the flight will be done by already established high class caterers. The full stream services in the airline business will integrate the various aspects of high class services as a whole to achieve the target market. The preliminary stages in the design of the business model called for a thorough research of the airline industry. Gaps in the services were identified as high oil prices which will devolve to wiping out low costs air tickets in the coming years. A further analysis shows that safety during flight is at the core of any customer’s choice of airline service provider. In light of this, we deduced that customers need value in the flight services. Hiring or leasing a plane at ones comfort is the way f orward, ensuring high class services are provided from the beginning to the end. Door to door service is a deduced solution since the existing airlines do not offer such to customers. The innovation of this new business model is towards the customer’s experience before, during and after arrival of a flight. Customers are having fears of lack of safety in the pre-existing services. This will be counteracted by individualized services e.g. lease or rent of a plane, a cab for efficiency and effectiveness of the entire flight experience. High oil prices will cause high costs for travelling in the airline industry. The business model is market driven as a shift from highly priced and crowded airlines will be experienced to safe and specialized flight services. Existing technology

Prosecuting Violators of International Humanitarian and Human Rights Essay

Prosecuting Violators of International Humanitarian and Human Rights Law; and The Merits and Limitations of the International Criminal Court (ICC) - Essay Example The researcher states that although international jurists may not agree entirely with this argument, an actual discontent should go with an examination of theoretical perspectives which are believed to offer answers to these stubborn issues. Apparently, humanitarian and human rights law do not provide simple solutions as to how to deal with violations of the fundamental human rights of people in times of crisis. They embody judicious efforts to implement norms which ideally will become unanimously recognized and support the international community in its assessment of, and response, to these crimes. The international community has been triumphant in establishing an agreement on numerous norms in the areas of humanitarian and human rights law. There is at present a solid set of laws, even though it evidently does not cater to every crisis or include every region. This code of rules will be raised to change as the problems confronting the international community assume new forms. Certa inly, the implementation of the Statute of the International Criminal Court is a sign of the pace at which several sectors of international law are evolving. ... The primary purpose of the formation of an international criminal court was to change a tradition of immunity for the perpetration of severe crimes, which has thrived and remains in existence significantly, with a tradition of liability. The formation of an international criminal court is in several contexts the finale of a chain of international attempts in such path. Nevertheless, those attempts have usually been unsuccessful for different causes, and, at any rate, have been greatly discriminating. The Tokyo and Nuremberg Tribunals, after the Second World War, expressed genuine confidence for the tradition of liability, but the facts of the cold war aftermath immediately surfaced. The idea that individuals and states perpetrating the most serious violations of human rights law should be prosecuted disappeared, and a tradi tion of immunity resurfaced. The discourse about the competence of international committees should be situated in a more enduring point of view. The influence of newly formed institutions like the informal committees cannot justly be weighed against that of established organizations like the International Court of Justice (ICG) and the Security Council (SC).

Gerdes Psychological Services Essay Example for Free

Gerdes Psychological Services Essay E3-1B| (Transaction Analysis—Service Company) Brown is a licensed CPA. During the first month of operations of her business (a sole proprietorship), the following events and transactions occurred. | | | April| | | | | | | 3| Purchased supplies on account $1,610.| | | | | 11| Completed a tax assignment and billed client $2,530 for services rendered. | | 12| Received $7,360 advance on a management consulting engagement.| | 17| Received cash of $5,290 for services completed for Calunga Co.| | 21| Paid insurance expense $253.| | 30| Owe the secretary-receptionist $2,668 for the month.| | 30| A count of supplies indicated that $276 of supplies had been used. | | 30| Purchased a new computer for $14,030| (LO 4)| | | InstructionsJournalize the transactions in the general journal. (Omit explanations.)Problem #3| | E3-3B | (Corrected Trial Balance) The trial balance of Cervantes Corporation, below, does not balance. | | | CERVANTES CORPORATIONTRIAL BALANCEAPRIL 30, 2010| | Debit| Credit| Cash| $11,824| | Accounts Receivable| 10,480| | Supplies on Hand| 5,934| | Furniture and Equipment| 12,200| | Accounts Payable| | $14,088| Common Stock| | 16,000| Retained Earnings| | 4,000| Service Revenue| | 10,400| Office Expense| 8,640| | | $49,078| $44,488| An examination of the ledger shows these errors. | 1. | Cash received from a customer on account was recorded as $2,760 instead of $3,660.| | 2. | The purchase on account of a computer costing $6,400 was recorded as a debit to Office Expense and a credit to Accounts Payable.| | 3. | Services were performed on account for a client, $4,500, for which Accounts Receivable was debited $4,500 and Service Revenue was credited $450.| | 4. | A payment of $190 for telephone charges was entered as a debit to Office Expenses and a debit to Cash.| | 5. | The Service Revenue account was totaled at $10,400 instead of $10,560.| | (LO 4)| | | InstructionsFrom this information prepare a corrected trial balanceProblem #4| | | | | | | | E3-5B | (Adjusting Entries) The ledger of Chan Rental Agency on March 31 of the current year includes the following selected accounts before adjusting entries have been prepared. | | | | Debit| Credit| Prepaid Insurance| $ 2,700| | Supplies| 2,100| | Equipment| 18,750| | Accumulated Depreciation—Equipment| | $ 6,300| Notes Payable| | 15,000| Unearned Rent Revenue| | 6,975| Rent Revenue| | 45,000| Interest Expense| –0– | | Wage Expense| 10,500| | An analysis of the accounts shows the following. | 1. | The equipment depreciates $188 per month.| | 2. | One-third of the unearned rent was earned during the quarter.| | 3. | Interest of $375 is accrued on the notes payable.| | 4. | Supplies on hand total $637.| | 5. | Insurance expires at the rate of $225 per month.| | (LO 5)| | | InstructionsPrepare the adjusting entries at March 31, assuming that adjusting entries are made quarterly. Additional accounts are: Depreciation Expense; Insurance Expense; Interest Payable; and Supplies Expense.| | | | Problem # 5 | | | | E3-8B | (Adjusting Entries) Dement is the new owner of Fung Computer Services. At the end of August 2010, his first month of ownership, Dement is trying to prepare monthly financial statements. Below is some information related to unrecorded expenses that the business incurred during August. | 1. | At August 31, Dement owed his employees $2,280 in wages that will be paid on September 1.| | 2. | At the end of the month he had not yet received the months utility bill. Based on past experience, he estimated the bill would be approximately $720.| | 3. | On August 1, Dement borrowed $36,000 from a local bank on a 15-year mortgage. The annual interest rate is 6%.| | 4. | A telephone bill in the amount of $140 covering August charges is unpaid at August 31.5.During August, Dement earned $1000 of $6000 that was received from a client at the end of July.| | (LO 5)| | | InstructionsInstructionsPrepare the adjusting journal entries as of August 31, 2010, suggested by the information above.| | | | |

Hemingways a Clean, Well-lighted Place And His Life Essay -- essays

Hemingway's "A Clean, Well-Lighted Place" and His Life Ernest Hemingway was born on July 21st, 1899. He was the son of Dr. Clarence Edmonds and Grace Hall Hemingway. He grew up in a small town called Oak Park, Illinois. Hemingway was brought up in a somewhat conservative household by his parents who pushed the value of politeness and religion. It wasn't until he began English classes in school that his writing talent began to shine. After he graduated from high school Hemingway turned his back on university and he decided to move to Kansas City. It was there where he got his first job as a writer. He was a reporter for the Kansas City Star. The Star was the first to introduce to him the news writing format which demands brief, to the point sentences and the smooth flowing of ideas. It seems that Hemingway adapted this style to his fiction writng. Hemingway demonstrates this talent in a short story called "A Clean Well-Lighted Place". When he was 19 Hemingway enlisted in the army. He was rejected due to a defective left eye. He then turned to the Red Cross in which he became a second lieutenant. The Red Cross brought him to the front lines of the war in Italy. It was here where he saw many disturbing sights which probably had a hand in shaping his character. After extensive injuries from the war, Hemingway returned unhappily to Oak Park...

Delivery of Customer Service Excellence within UK universities Essay

There has been continuous increase in the number of people pursuing higher education. This has been contributed to by the changing society that requires one to continuously update and keep up with the education standards. As the demand of education increases, there is an increase in demand for higher education in the face of decreasing government funding (White, 2007, p.67). The decrease in government funding in many countries has resulted to self-sponsorship among most of the students. With the students, being self-sponsored there is need for amore market driven stress on focus on the customers’ needs and in this case, the students are the customers. As the number of students with the objective of going to universities increase so does the application of marketing in the field of higher education (Lomas, 2007, p.456). The marketing of university services has necessitated the change in the relationship of the students and the university to have a customer provider relation. The treatment of students as customers has been at an increase due to the increase in number of universities. The increase in number of universities increases competition-necessitating need for customer service among the universities to increase the number of student’s enrollment rate. To establish if the students are customers one has to determine the services provided by universities and the consumers of the products or services provided. According to Martinez (2013, p.56), education provision can be classified as a service, which can be separated into service delivery and service content. Whereby service, content cannot be negotiated with the students but service deliver is negotiable. Simple the content covered in the classrooms is not determined by the students but the way in which this content is delivered can be negotiable. The customers of the service provided by the universities are students. The service delivered in this case refers to the standard way in which education is applied or impacted on the students. The quality of service is determined by the standards applied in an institution, the equipment’s applied, technology, materials, instructor, and the timing in which this education takes place. The two types of service provided by the universities attract different consumers. The service content attracts customers that are external to the institution who include private and public employers and the society. The students are described as the service consumers since they are partners with the institutions and are the main consumers of the services provided by universities. Universities can also be described as service providers since it cannot be classified as service provider since they do not manufacture any of their final products instead they offers good that are not physically visible. Having classified the services provided by universities it could be established that there are several types of consumers of the universities products. The main customers are however, the students who are directly affected by the quality of services provided. Secondly, there are external consumers who are affected by the services provided in a secondary level. Having established students as consumers then universities should strive to always satisfy customer’s needs. In addition, universities should be improved by comparing them with the service provision industry, as an ever-increasing competition forces to do so. Trends in the universities also draw it closer to customer-oriented service industries. Students   want to be involved in the decision making process of the universities more than depending on the market forces, this qualifies   the students to be the customers since the articulation of their opinions increases or decreases the royalty and retention rate of the universities customers. In some countries like UK and Austral, universities senior management and government agencies insist on the need to consider students as the customers. This is evident in Oxford University where the satisfaction of the students is a paramount objective for the institution. This is justified by the fact that the marketing department of the university has students suggestion cites where they collect the needs and wants of the students. This opinion is however, not supported by the academic staff that states that recognition of students as customers decreases the quality of education since the needs of the students are not in all cases right like the expectation in businesses(Lomas, 2007, p.34). Governments all over the world and particularly the UK government have been seen to put in place mechanisms for assessing the quality of the services provided by universities. This assessment is meant to allow the government to identify areas that need improvement. The government also puts in place measures that drive up the quality of education and provide enough information about the universities that will help students determine on what institution is proper or the best among the many provided. Government makes reforms at universities to change the perception of universities into business –like organizations (Lomas, 2007, p.54). According to Pittman (p. 342), the relationship between the student and the universities are special unlike most of the service industries. The recognition of universities as service providers, in one way or another the market forces lead into the treatment of the institutions as businesses. The treatment of universities as businesses has been evident in the running of Cambridge university and other leading universities in the UK that engage in marketing strategies aimed at pleasing the students in the universities. This therefore includes the marketing strategies used by businesses. The business focus is the satisfaction or meeting customer needs and similarly universities should focus on meeting the students’ needs to survive in the market. Students attend universities with different objectives including, pursuit of their person interest, desire to gain qualifications, prepare for academic and research careers and preparation for the world of work. These needs are sufficiently provided by most of the universities however, the students choose the universities that provide these services with a more customer centric culture. The universities are now under pressure to make the students feel as the kings and at the same time not deteriorate their standards of their curriculums or standards. This calls for the universities to differentiate themselves and creating a customer oriented relation with the students to increase the enrollments and retention rate. Customer Relationship Management Theory Customer relationship management is an important aspect of any business. It is the process of obtaining, retaining an increase the market share, or customer base of a business. It includes the management of off-line and in-line relationships with consumers. Customer relationship management requires the running of business in a customer centric approach that considers the customers first. Universities have increased in number necessitating the need of marketing activities that differentiate each university and increase their competitive advantage. The ever-increasing competition levels have brought about changes in the dynamics of the education business particularly in the university level. The customers of universities have continuously been enlightened and choose the best among the universities. This has increased the need and importance of a customer centric culture that strives to understand the customer’s needs. Universities have understood the need to invest in new technologies to allow them to gain advantage in the competition by exploiting their brand value, customer base, and investments in infrastructure in order to increase the number of enrollments, as their direct link to the customer satisfaction and profitability (Martinez, 2013, p.56). Customer relationship management allows the universities to analyze their consumers at different levels to allow the detection of their needs, preferences, potential areas that require improvement and after this, the universities are able to establish or implement the necessary actions to achieve customer satisfaction. Universities engage in every year orientation for the students to display the facilities in the institutions. This is evident in Manchester University, Liverpool and Cambridge that allow the interested students to view the facilities and from their judgment choose a university that best suits their needs. Achievement of customer satisfaction is a core objective to many businesses as it increases the competitive advantage and thus increasing profitability of the organization. The increase in number of universities increases the bargaining power of the consumers who in this case are the students. Today students want to enroll in universities with better services, lower fees, good infrastructure, skilled tutors, and access to various services within an institution. This pressures the universities to look for new ways that are going to satisfy these needs and ways to keep the students and the rest of the customers satisfied before any other institution does (West, Ford, & Ibrahim, 2010, pg.89). According to Bay, Darlenen, Daniel, &Harold (p. 15), students are the purchasers of the service provides and therefore the customers of some of the campus services and the facilities, which are provided at a price. Students have to pay for the education provided at full price in order to benefit. The service provider determines the standards of the service though the services provided at aimed at satisfying the customers. This is similar with the universities who are expected to determine the needs of the customers but at the same time ensure that they satisfy the customer’s needs. Students can also be seen as clients of the campus facilities such as libraries, administrative services, and computer laboratories. Students could use these services as free of charge but since they are charged this makes the students the clients of the universities. These universities have a responsibility to the students Total Quality Management According to total quality, management customers are the people to whom an organization sells its services or products. This makes the students and in some cases the parents, private and public institution, and the government the customers of the universities. TQM model identifies students as stakeholders in educational decisions. They are however, not the only stakeholders and at times, the needs of the students come second to those of the society. Under the TQM, frame work the students create a market force under which the universities have to adopt to survive in the market (White & Naomi, 2007, p. 600). The TQM model states that quality starts and ends with the customer, this is because of the increased competition in the market that has necessitated the focus on the customer to gain a competitive advantage. According to the concept, the satisfaction of internal customers leads to the satisfaction of the external customers and consequently every customer both the external and internal are satisfied. The theory states that several factors including, customer expectation, company operations, and the employees responsible for delivering the services to the customer bring about customer satisfaction. The creation of a customer centric culture is of great importance to an organization. This creates satisfaction among the consumers and the customers increasing their royalty and increases the retention rate of customers. Focus on customers increases the advertisement of a product by the word of mouth of the satisfied clients reducing the operation cost and increasing the number of consumers. Concentration on consumers is the best tactic or weapon against competitors since the customers are the final determinants in the existence of an organization (George & David, 2007, p.970). Universities are businesses that should re-orient the services rendered so to keep the customers satisfied. In the past universities were not treated as businesses since there were countable universities and the number of students were minimal and there were no competition. Currently the market is flooded with universities, which increases the need of the perception of the customer as the king and always right. With the increased number of universities the buyers of universities services are fewer and this increases the need for quality services   which is dependent on the extent that   an university is able to meet and exceed the customers’ requirements (King, 2001, p.190). Total quality, management recognizes the student’s perception of quality change as they progress from one stage to another. This allows the institutions to continuously update their services to meet the customers’ needs and expectations in every level, Needs of the customers in universities consist of the minimum necessary human elements that must be rendered to retain the customers in this case the student. If the students’ needs are not met then they are likely to discontinue their education in one university and continue in another that meets its needs. Universities are defined to be successful if the student enrollment and retention rate is high compared to the rest in the market. Total quality, management programs are also seen to be successful if they facilitate customer retention and enrollment in universities. Needs and want satisfaction in universities is therefore structured towards the basics of performance, providing what the students want and what they are unable to survive without (White & Naomi, 2007, p. 600). Ways in Which Expectations Can Be Managed and Service Excellence Achieved Universities can use different mechanisms to improve their service excellence. The first strategy on improving service excellence is the determination of the superior services they offer. The service must identify and target customers segments according to the type of services attributes that they must demand. Universities must identify group or students with similar expectations in terms of what aspects are associated with the excellence in service. The universities should continuously find the proper trade- off between inferior performance for one attribute with superior performance for another (Bay, Darlene, Daniel &Harold, 2001, p.16), The customers themselves best understand their needs. Expectations can be managed if the service providers are able to understand the needs of the customers. In universities, the students are the main consumers of the services offered. Universities should identify the students’ needs by encouraging feedback on the services provided. This allows the meeting of their needs and consequently increasing the customer royalty and the enrollment rate. The second strategy is the employee management system that allows ensures that the employees treat the customers are content. Universities should ensure that their employees meet the needs of the customers and have a customer centric culture. In the case of universities the academic personnel should ensure the student’s needs are met and also that the services rendered are of quality (Lomas & Laurie, 2007, p.35) The third element is benchmarking the service provided and the services provided by other universities. This allows the universities to identify the areas that need improving and the areas that are outstanding. This allows the universities to merge or close up the gap between them and their competitors. Benchmarking also gives new ideas of products or the services that the competitors are offering. This increases the products offered and the quality of service (West, Ford, & Ibrahim, 2010, pg.89). The fourth element is continuous improvement of the services and products offered by institutions. The continuous improvement of services reduces the chances of products becoming obsolete. University students needs keep changing with periods, change in equipment infrastructure, and the time. This necessitates the universities to update their services continuously so at to increase customer satisfaction and maintain customer royalty. The last step is being of conscious of bad service delivery. Looking at the past bad experiences allows and institutions to learn what are being done wrong. Continuous review of past mistakes allow the correction of the poor standard services previously provided and introduction of new services that meet the customers need. The last is the implementation of technology to improve customer satisfaction and in meeting the customer needs. The increased perception of students as customers has increased the enrollment in most universities. This is because of the students feeling that their needs are catered for. This has been evident with the increased enrollments in the oxford university. Conclusion The focus on customers is a core objective for any business. Universities are classified as service delivery business with the students being the major customers. The identification of the customer needs is a relevant and important factor in the satisfaction of customer needs. In universities and higher education institutions students are classified as customers since they are the purchasers of the services provided by the institutions. Universities are obliged to provide quality services to the students. There has been increased number of universities with time, which has increased the competition among the universities to gain competitive advantage. The increased competition has necessitated the need for a customer centric culture to gain more customers. References Bay, D.   & Daniel, H. 2001. â€Å"The Student Is Not the Customer-An Alternative Perspective†, Journal of Marketing for Higher Education Vol.11, No. 1, pp.1-19 Biswas, S. 2011. Relationship marketing: concepts, theories and cases. New Dehli, India, PHI Learning. George, D. 2007. â€Å"Market Overreach: The Student As Customer†, The Journal of Socio-Economics, Vol.36, pp.965-977 HErnon, P., & Whitman, J. R. 2000. Delivering satisfaction and service quality: a customer-based approach for libraries. Chicago, American Library Association. Hess, E. D. 2011. Growing an entrepreneurial business: concepts and cases. Stanford, California, Stanford Business Books. King, S.P. 2001. â€Å"The Funding of Higher Education in Australia: Overview and Alternatives†, The Australian Economic Review, Vol.34, No.2, pp.190-194 Lomas, L. 2007. â€Å"Are Students Customers? Perceptions of Academic Staff†, Quality in Higher Education, Vol.13, No.1, April, pp.32-43 Martinez, M. 2013. Creating a service culture in higher education administration. West, D. C., Ford, J. B., & Ibrahim, E. 2010. Strategic marketing: creating competitive advantage. Oxford, Oxford University Press. White, N, R. 2007. â€Å"The Customer Is Always Right? Student Discourse About Higher Education In Australia†, High Education, Vol.54, pp.593-604.   

Literature and Social Reality Essay

In this paper I will discuss and analyze the social forces of immigration and industrialization that shape literature during the period of 1865 to 1912. I will describe the major literary movements of the period. Additionally I will explain how Realism and Naturalism influenced the literature of the period, how immigration and industrialization contributed to the influences. I will illustrate using examples from some of the greatest authors of the period. Immigration and Industrialization The United States’ population grew quickly in the late 1800s and early 1900s. Baym (2008) et al. write that there were 38. million people in 1870 and had grown to 92 million in 1910. This growth resulted mostly from immigration. People came from countries all over the world but predominantly from European and Asian nations. Immigration was also the major cause for urbanization in the United States according to Baym et al. (2008) with a dramatic proportional shift from a mostly rural population to a larger city population. Simultaneously with this mass immigration industrialization was happening creating an abundance of factory jobs and building immense wealth for some while also creating dramatic divides in society. Baym et al. (2008) describe the situation: â€Å"Long-settled white Americans faced newly arrived white people across divides of power, income, and privilege – worker against owner, farm against city, immigrant against native-born, leading to suspicion and social turbulence on a scale that the nation had not seen† (p. 3). The consequences were labor struggles resulting from terrible working conditions. Immigration brought an abundance of workers resulting in low wages as well as â€Å"inhumane and dangerous working conditions† (Baym et al. 2008, p. ). Conflict also arose from farmers being pushed off their land by the railroads and competition between native-born citizens and immigrants. There was also increased suspicion and resentment between the social classes likely based on fear of losing their â€Å"part of the cake† for the upper and middle classes, whereas the lower class was resentful because of how they were treated. Major Literary Movements The major literary movements during this period were realism and naturalism emerging after a long period of idealism and romanticism. Realism shifted literature to a way of describe life as it actually is instead of trying to present an idealized or romantic image. It was an objective style that offered detached perspectives on the everyday lives of the middle-class, working-class and the poor. This style worked well for describing the struggles of the period. Baym et al. (2008) describe W. D. Howells as the â€Å"chief American advocate† of realism (p. 6). Mark Twain, Henry James, Edith Wharton, and others also joined in this movement as well as some distinguished African American writers such as W. E.  B Du Bois, Booker T. Washington, and Ida B. Wells-Barnett (Baym et al. , 2008). The nature of Naturalism has been debated as being the opposite of realism or as â€Å"extension or intensification of realism† (Baym et al. , 2008, p. 7). Naturalism usually describes more extreme settings and circumstances than realism and focuses on harsher conditions and poorer characters. Baym et al. (2008) suggest that while characters in realistic works often overcome difficulties, in naturalistic pieces the characters never stand a chance. It is a much more pessimistic literary style than realism. Crane, Dreiser, London, and Norris are described by Baym et al. (2008) as the leading American naturalistic writers of the period. How Realism and Naturalism Influenced Literature Realism had an immense influence on the literature during this period. Mark Twain was one of the major authors and his â€Å"Adventures of Huckleberry Finn† is an excellent example of his style, which became regarded as a leading piece for the â€Å"American style† (Baym et al. , 2008, p. 6). Twain used colloquial speech and his writing style puts the reader in the position of participant, almost as if in a dialogue with Huck. It is a very intimate and informal way of writing. Huckleberry Finn is uneducated and sees the world through the lens of his own experience as well as the social circumstances and mores of the time. In chapter 23 of â€Å"Adventures of Huckleberry Finn† Huck ponders about Jim, his African American companion on his adventure: â€Å"He was thinking about his wife and his children, away up yonder, and he was low and homesick; because he hadn’t ever been away from home before in his life; and I do believe he cared just as much for his people as white folks do for their’n. It don’t seem natural, but I reckon it is so† (Baym et al. , 2008, p. 204). This passage realistically illustrates the view of a young boy at the time who only knows the world through the social context of his time and place, which included slavery and a very derogatory view of African Americans. Twain was very critical and pessimistic about humankind and his writing often reflected this. However with Huck Finn he appears to be attempting to show that even an uneducated young boy in the 1840s could be open-minded and open-hearted enough to see that people are equals. Henry James writes about â€Å"Daisy Miller,† a young American woman who is a new kind of modern girl. She does not appear to care about the established rules and mores of the time and is both bold and naive in her demeanor. Baym et al. (2008) write that James shows his nature as â€Å"a true cosmopolitan concerned with exploring American national character as it is tested by cultural displacement† (p. 317). James is painting a picture of the old and established strict rules of social class and position and how they become a hindrance in forming true connection between people. The established upper- and middle-class look down on the lower class and the up-and-comers. The result is miscommunication, suspicion, and conflict. Jack London was one of the leading naturalist writers of his time. In his essay â€Å"What Life Means to me† he describes his own experience as a working class youngster who toiled in a variety of jobs until finally he had enough of heavy labor and became a vagrant for a while (Baym et al. , 2008). He describes how he found himself at the bottom of society and how in that place â€Å"life offered nothing but sordidness and wretchedness, both of the flesh and the spirit; for here flesh and spirit were alike starved and tormented† (Baym et al. , 2008, p. 582). He was keenly aware of the inequalities and injustice that industrialization had brought for the working class. He writes that he realizes that a laborer is finished and broken down at 45 or 50 while an intellectual, â€Å"a brain seller† (Baym et al. , 2008, p. 584) comes into his prime at that age or later. He decides to ducate himself to make a difference both for himself and for the working class dear to his heart. London eventually encountered and the Socialist movement and describes in joyful terms finding â€Å"warm faith in then human, glowing idealism, sweetness of unselfishness, renunciation, and martyrdom – all the splendid, stinging things of the spirit† (Baym et al. , 2008, p. 584). He was a masterful naturalist writer describing in exquisite detail and with a detached, scientific narrative how the man slowly succumbs to the cold and freezes to death in his short story â€Å"To Build a Fire. Clearly his own experiences in Alaska had provided him with great fodder for this kind of story. Conclusion In this paper I discussed and analyzed the social forces of immigration and industrialization that shaped literature during the period of 1865 to 1912. I described the major literary movements of the period. Additionally I explained how Realism and Naturalism influenced the literature of the period and illustrated with examples from some of the greatest writers of that time.

Free Essays on Employmenty

Construction employment was flat in November. Job gains in general build- ing contractors were offset by losses in heavy construction. Construction industry employment has shown no net growth since spring of this year. Employment in the services industry rose by 50,000 in November. Health services added 27,000 jobs, with hospitals accounting for about half of this increase. Over the past 12 months, employment in the health services industry has risen by 278,000. In November, employment also rose in several other services industries, including engineering and management, agricultural services, and auto repair and parking services. Employment in help supply services decreased by 23,000 in November; this followed declines that totaled 65,000 in the prior 2 months. The industry had added 167,000 jobs from Feb- ruary to August. In finance, employment continued to increase in mortgage brokerages (5,000) as refinancing activity maintained a healthy pace. Employment in mortgage brokerages has grown by 106,000 since its low point in January 2001. Weekly Hours (Establishment Survey Data) The average workweek for production or nonsupervisory workers on private nonfarm payrolls was unchanged in November at 34.2 hours, seasonally adjusted. The manufacturing workweek and factory overtime also were unchanged at 40.7 hours and 4.1 hours, respectively. (See table B-2.) The index of aggregate weekly hours of production or nonsupervisory workers on private nonfarm payrolls was unchanged in November at 148.1 (1982=100), seasonally adjusted. The manufacturing index was down by 0.4 percent over the month to 91.0. (See table B-5.) Hourly and Weekly Earnings (Establishment Survey Data) Average hourly earnings of production or nonsupervisory workers on private nonfarm payrolls increased by 4 cents in November to $14.93, seasonally adjusted, following a similar ... Free Essays on Employmenty Free Essays on Employmenty Construction employment was flat in November. Job gains in general build- ing contractors were offset by losses in heavy construction. Construction industry employment has shown no net growth since spring of this year. Employment in the services industry rose by 50,000 in November. Health services added 27,000 jobs, with hospitals accounting for about half of this increase. Over the past 12 months, employment in the health services industry has risen by 278,000. In November, employment also rose in several other services industries, including engineering and management, agricultural services, and auto repair and parking services. Employment in help supply services decreased by 23,000 in November; this followed declines that totaled 65,000 in the prior 2 months. The industry had added 167,000 jobs from Feb- ruary to August. In finance, employment continued to increase in mortgage brokerages (5,000) as refinancing activity maintained a healthy pace. Employment in mortgage brokerages has grown by 106,000 since its low point in January 2001. Weekly Hours (Establishment Survey Data) The average workweek for production or nonsupervisory workers on private nonfarm payrolls was unchanged in November at 34.2 hours, seasonally adjusted. The manufacturing workweek and factory overtime also were unchanged at 40.7 hours and 4.1 hours, respectively. (See table B-2.) The index of aggregate weekly hours of production or nonsupervisory workers on private nonfarm payrolls was unchanged in November at 148.1 (1982=100), seasonally adjusted. The manufacturing index was down by 0.4 percent over the month to 91.0. (See table B-5.) Hourly and Weekly Earnings (Establishment Survey Data) Average hourly earnings of production or nonsupervisory workers on private nonfarm payrolls increased by 4 cents in November to $14.93, seasonally adjusted, following a similar ...

Intrusive Misuse of Colons

Intrusive Misuse of Colons Intrusive Misuse of Colons Intrusive Misuse of Colons By Mark Nichol Writers often mistakenly introduce intrusive â€Å"colonization† where it is not necessarily. In each of the following examples, as explained in the discussion, the colon is superfluous. 1. Smith was invited to give the presentation: â€Å"Global Development and Global Practices.† â€Å"The presentation† and the title of the presentation are appositive- one is equivalent to the other, just as in â€Å"global-development expert John Smith,† the person’s description and his name are appositive- and no intervening punctuation is necessary: â€Å"Smith was invited to give the presentation â€Å"Global Development and Global Practices.† (If the presentation previously was alluded to and is now being specified, set the title off from the first part of the sentence with a comma: â€Å"Smith was invited to give the presentation, â€Å"Global Development and Global Practices,† but otherwise do not replace the colon with a comma. Also, if the wording is â€Å"Smith was invited to give a presentation on the topic of . . .,† the description of the topic is just that- a description- and should be lowercase and not enclosed in quotation marks. 2. An effective compliance program will include: governance and management oversight, policies and procedures, training, monitoring, quality control, and independent audit. When include or includes (or â€Å"consist/consists of† or a similar word) precedes a list, a colon is superfluous, just as it would be between any verb and any single noun or noun phrase associated with the verb. This is true whether the information is presented as an in-line list (meaning that it is integrated into the sentence, as here) or it is formatted vertically, one item on a line, whether as is or set off with bullets or numbers: â€Å"An effective compliance program will include governance and management oversight, policies and procedures, training, monitoring, quality control, and independent audit.† (An exception is if what precedes the list is an independent clause, such as â€Å"An effective compliance program will include the following.†) 3. Management is secure in the knowledge that it: has considered all plausible scenarios, understands the organization’s breakpoint in the event of extreme scenarios, and has effective contingency-response plans in place. The point of the previous example is true regardless of whether a verb precedes the colon or, because each item in the in-line or vertical list begins with a verb, the colon follows a word representing another part of speech; the fact that a sentence is more extensive and complex than if it had essentially a one-item list (for example, â€Å"Management is secure in the knowledge that it has considered all plausible scenarios†) is irrelevant: â€Å"Management is secure in the knowledge that it has considered all plausible scenarios, understands the organization’s breakpoint in the event of extreme scenarios, and has effective contingency-response plans in place.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:What Does [sic] Mean?The Writing ProcessWriting a Thank You Note

Cognitive Strategy Instruction as it relates to teaching math to Research Paper

Cognitive Strategy Instruction as it relates to teaching math to adolescents, specifically those with mild learning disabilities - Research Paper Example In addition, the National Council of Teachers of Mathematics of 2000 backs offering all the youths equal access to the concepts of mathematics (Montague & Jitendra, 2009). The purpose of this paper is to discuss the cognitive strategy instruction as it relates to teaching math to adolescent students with mild learning disabilities. Students with mild learning disabilities generally often have difficulties in achieving the standards of academic content and excelling in the assessments. Particularly, students with mild learning disabilities usually have difficulties with algebraic reasoning, mathematics basic skills, and problem solving skills. Majority of these students struggle with the means of approaching mathematics problems, carrying out selected plans, and making effective decisions. An effective approach to aid adolescent students with mild learning disabilities in accessing challenging concepts of mathematics is to offer strategy instruction (Montague & Jitendra, 2009). This p aper therefore defines cognitive strategy instructions, identifies significant features of effective cognitive strategies, and identifies key contents necessary for instructing adolescent students with mild learning disabilities in the use of the cognitive strategy.... of the required actions and consists of essential rules and guidelines that are related to making effective decisions during the process of solving problems. Some of the features of cognitive strategy instruction that make such strategies effective for adolescent students with mild learning disabilities include: devices of memory that help the students master the strategy; steps of the strategy using common words and are stated concisely and simply beginning with action verbs in order to enhance involvement and participation of students; steps of strategy are appropriately sequenced and lead to the intended outcome; steps of the strategy using prompts in order to get students apply their cognitive abilities; and metacognitive strategies using prompts in order to monitor performance of problem solving (Ruya, 2009). There are various such cognitive strategy instructions such as evidence based practice and STAR as will be explained in this paper. These cognitive strategy instructions ar e instructional methods that have been applied in multiple tasks in the academics, and have previously provided a way for educators to facilitate student independence competence across secondary, elementary and post secondary settings. Cognitive strategy instruction entails a strong base of evidence and employs systematic and explicit procedures of instructions that have extensively been validated and can be used flexibly. Cognitive strategy instruction as an instructional approach emphasizes the development of processes and skills of thinking as a way to promote learning. For example, the evidence based practice strategy enables students with mild learning disabilities to learn spelling words initially unknown to them and allow them to use techniques of self correction. Cognitive strategy

Marketing Business Plan for Soy Protein Assignment

Marketing Business Plan for Soy Protein - Assignment Example HANGES MADE] 14 Part VI: Marketing Mix [CHANGES MADE] 15 Reference 17 Appendix A 20 Executive Summary 2 Part II: Marketing Plan 5 Business Review 5 Scope 5 Strength 5 Weakness 5 Opportunity 6 Threat 6 Product and Market Review 6 Analysis of the Product 6 Sales Trends for the Product 6 Consumer Behavior Trends 7 Pricing and Distribution 7 Competitive Review 7 Target Market Effectors 8 Target Market 8 Target Market Awareness 8 Target Market Attitude 8 Part III: Marketing Analysis: Market Characteristics/Trends 10 Market segment 10 Market trends 10 Market type 10 Product knowledge 11 Sales area 11 Part IV: Marketing Analysis: Competition 12 Part V: Target Market [CHANGES MADE] 14 Part VI: Marketing Mix [CHANGES MADE] 15 Reference 17 Appendix A 20 Part II: Marketing Plan Business Review Scope The scope of this project is to create a marketing plan of Soy Protein in the United States of America and thereby capturing a decent market share and increasing its sales volume by 10% in USA. The project thereby endeavors to understand the potential strengths and weaknesses of the product which should be managed to gain advantage of the different opportunities and counter threats in the external market. Changes in desires and tastes of the target market and action of the competitors are studied in order to modify the product features so as to match the needs of the people. Strength Soy Protein has found increased use in regards to women in offering them large number of benefits across different stages of their life. It helps to improve the dietary and cardio-vascular positions of the women. Further the intake of Soy Protein has helped them in countering the effects of menopause and helps to prevent cancer and obesity related diseases (Montgomery, 2003, p.44). Weakness The product... The paper talks about the Soy Protein, a vegetable protein mainly found in Soybeans. This protein acts as a potential substitute to the intake of animal proteins. This leguminous product is free of cholesterol and has low fat content. Further the product is composed of amino acids and different minerals with Vitamin B. it also has good fiber content. In United States the Soy Protein market depicts huge marketing and sales volume. The sales trend measurement for the 2004 period shows that the market grew to around 4.1 billion. This growth trend reflects a 5 percent growth from the previous year. While Soy Proteins is recognized as a healthy diet supplement to animal proteins, some consumers acceptance of Soy Proteins is limited due to its unfavorable taste and and the lack of proper knowledge of the product. Children are found not to favor the intake of Soy Proteins owing to unfavorable tastes. However the women and old age population also fail to intake needed quantities of Soy Prote ins owing to unavailability of proper knowledge as to the varities available. In terms of pricing the Soy Protein products help in providing the consumers affordable healthy food items in comparison to animal proteins. The pricing of such food products are conducted based on stability parameters so as to avoid price fluctuations. Distribution parameters in regards to Soy Protein products earns effectiveness owing to the different types of production processes leading to the production of natural and synthetic soy protein in large volumes.

MODERN LAND LAW Essay Example | Topics and Well Written Essays - 2000 words

MODERN LAND LAW - Essay Example Trusts of this nature are ‘created by a transaction between the trustee and the cestui que trust in connection with the acquisition by the trustee of a legal estate in land, whenever the trustee has so conducted himself that it would be inequitable to allow him to deny to the cestui que trust a beneficial interest in the land acquired. And he will be held to have so conducted himself if by his words or conduct he has induced the cestui que trust to act to his own detriment in the reasonable belief that by so acting he was acquiring a beneficial interest in the land.’2 The case giving way to Lord Diplock’s observations, Gissing v Gissing involved a scenario where matrimonial property was held in the name of the husband only. The questions for determination were: Did the husband hold the legal title upon trust for the benefit of both he and the wife. And if so, how were the beneficial interests to be divided? In cases such as this, Lord Diplock opined that court must satisfy itself on the evidence that it was ‘the common intention of both spouses that the contributing wife should have a share in the beneficial interest and that her contributions were made upon this understanding.’3 In many cases, the intention or common understanding of the parties will have to be inferred as there is not always going to be statements of intent from either or both parties. Lord Diplock went on to explain that this inference might also be a mere matter of fact. In many cases he explained and husband and wife purchase a matrimonial home by virtue of a mortgage, the capacity of each spouse to contribute to the monthly mortgage payments will usually come out of their separate earnings. However, a woman’s income might be altered by the introduction of children into the marital union. This, Lord Diplock stated should not operate to negate the common intention of both parties to acquire a

Business Ethics Essay Example for Free

Business Ethics Essay This paper will focus on Benji Watson, a graduate from the Liberty University MBA program and his recruitment by a corporation that sells various vitamins, health foods and health supplements; New Gen Health Sciences. The case study that was presented provides us certain information that Benji has either gotten from his recruiter or from his own personal research. After a weekend of being at the company introduction event, Benji is presented with a dilemma as to whether to accept the lucrative offer New Gen has presented him. Throughout this paper I will take a closer look as to whether I believe Benji should or should not accept his contract offer from New Gen. Integrity One of the most important factors when looking into joining a corporation is to take a look from the top and see how the CEO runs his corporation. Benji has already had several red flags raised as to the business practices that the CEO of New Gen employs throughout his corporation. Mary C. Daly (2003) describes how a Harvard Business School case study quoted an Enron official who gave a description of Jeffrey Skilling’s decision-making process as follows: It was all about creating an atmosphere of deliberately breaking the rules† (p. 269-270). She goes on to say that in a similar situation, Salomon Brothers encouraged extreme risk taking in the pursuit of profits that sometimes were not within the ethics or morals of the individual (p. 270). A severe lack of integrity within these corporations ultimately led to their demise. Unfortunately, it seems as if the CEO of New Gen is headed down this same path in his pursuit of profits. The CEO of New Gen claims to be a person who cares about people and making their lives better, yet he displays a total lack of integrity when he referred to the company’s customers as â€Å"fat, lazy, lethargic Americans.† Benji needs to ask himself, is this the type of boss I want to work for? To make matters worse and to once again bring the CEO’s integrity into question, he harshly asked another potential employee whose infant child was crying to leave the room as to not bother the others who were in the room. I would caution Benji to take into consideration these actions when he makes his decision. Julia Sferlazzo (2012) describes two types of business ethics theories and the debate that focuses on whose interest’s managers should consider when they are making decisions (p. 772). The two theories, shareholder and stakeholder theories respectively, both take a different approach in how they go about implementing their business ethics. The shareholders theory basically involves when the only duty of the manager is to pursue profit and that the only obligations they have are to act within the confines of the law. This theory was favored in the early 1900’s but over the past several decades this theory has fallen out of favor in terms of government regulation due to the corruption and corporate greed. In the stakeholders theory, a balance is placed on what is in the best interest of the shareholder, employees, the community, and as society. This theory of professional ethics is accepted the most amongst academics (Sferlazzo, 2012, p.772-773). Based on the theories I have outlined above, I believe that New Gen more closely falls in line with the shareholder theory, and one that could lead down the path of corruption. Although New Gen is not ethically doing anything illegal, they are falsely marketing their company as a leader in ethics when in reality they are only in pursuit of the maximum amount of profit. â€Å"For the love of money is the root of all evil; which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows. But though, O man of God, flee these things; and follow after righteousness, godliness, faith, love, patience, meekness† (Timothy 6:10-11, NIV). Strategic Ethics vs. Real Ethics In Dobson’s (n.d.) critique, he states several times that although a business’ actions may appear moral, it is clear that the motivation can sometimes only be material. This question is are these companies only saying they are running an ethical business as motivation to attract investors or are they taking action on what they are saying by their real ethics they are imploring. When Benji was conversing with his recruiter about New Gen’s industry leading ethics code, the recruiter basically told him that it was a strategy that the company had to say in order to ensure  government regulations were met and they could entice investors. This should be a red flag for Benji that this company may be employing a strategic ethic instead of real ethics in order to attract new investors rather than doing the right thing. These dishonest business practices along with not being able to adhere to real ethics and using them only to their strategic advantage will eventually ca tch up to this company and its financials will struggle if these practices continue. â€Å"Beware of false prophets who come to you in sheep’s clothing but inwardly are ravaging wolves† (Matthew 7:15, NIV). Benji would be wise to heed the advice that Jesus gave to Matthew when advising him on how to enter the kingdom of heaven. Spiritually, Benji has to make a conscience effort to continue to research and investigate on whether this is a wise decision for him to accept a job from a potential dishonest corporation. Is New Gen a corporation that values its consumers and employers both ethically and spiritually or are they a corporation that only uses their â€Å"industry leading ethics code† as a strategic ploy to attract their investors? These are the questions Benji must consider when deciding on accepting this contract offer. The Decision From both a spiritual and an ethical perspective there is no way that I would advise Benji to accept this job offer. Although this job appears lucrative from the outside looking in, upon further research Benji should realize that this company’s foundation is based upon furthering the profit for the CEO and not taking into consideration of the stakeholders. Furthermore, New Gen is a company that is dishonest and shows a total disregard to the integrity that a reputable business would display. In no way would I advise Benji to accept this job offer. References Daly, Mary C. (2003). INTEGRITY IN THE PRACTICE OF LAW: TEACHING INTEGRITY IN THE PROFESSIONAL RESPONSIBILITY CURRICULUM: A MODEST PROPOSAL FOR CHANGE. Fordham Law Review, 72, 261-277. Dobson, John (n.d.). Virtue Ethics as a Foundation for Business Ethics: A â€Å"MacIntyre-Based Critique† Retrieved May 15, 2013, from http://www.stthomas.edu/cathstudies/cst/conferences/antwerp/papers/dobson.pdf Sferlazzo, Julia (2012). Learning Legal Ethics From MBAs: How a Comparison of Legal and Business Ethics Could Promote Ethical Professional Behavior. Georgetown Journal of Legal Ethics, 25, 769-786.